Sony Ericsson sees continued market challenges



Sony Ericsson, the 50/50 joint venture between Ericsson (NASDAQ:ERIC)
and Sony Corporation (NYSE:SNE), today announced that the company
sees continued market challenges impacting sales and profit in the
second quarter 2008.

As Sony Ericsson announced today, they expect to ship approximately
24 million phones during the second quarter of 2008 with an estimated
ASP (Average Selling Price) of EUR 115. Gross margin is expected to
decline both year over year and sequentially. Net income before taxes
is estimated to be about break-even for the second quarter of 2008.

Sony Ericsson's press release can be found on the Ericsson web site
www.ericsson.com/ericsson/press/releases as well as on the Sony
Ericsson web site
www.sonyericsson.com/cws/corporate/press/pressreleases/latestnews.

Sony Ericsson reports results of the second quarter 2008 on July 18
and Ericsson reports results of the second quarter 2008 on July 22,
2008.


Ericsson is the world's leading provider of technology and services
to telecom operators. The market leader in 2G and 3G mobile
technologies, Ericsson supplies communications services and manages
networks that serve more than 195 million subscribers. The company's
portfolio comprises mobile and fixed network infrastructure, and
broadband and multimedia solutions for operators, enterprises and
developers. The Sony Ericsson joint venture provides consumers with
feature-rich personal mobile devices.

Ericsson is advancing its vision of 'communication for all' through
innovation, technology, and sustainable business solutions. Working
in 175 countries, more than 70,000 employees generated revenue of
USD 27.9 billion (SEK 188 billion) in 2007. Founded in 1876 and
headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic
Exchange Stockholm and NASDAQ.

For more information, visit www.ericsson.com or www.ericsson.mobi.

FOR FURTHER INFORMATION, PLEASE CONTACT

Sony Ericsson Corporate Communications & PR
Press telephone number: +44 208 762 5858
Aldo Liguori: +44 20 87625860
Merran Wrigley: +44 20 87625862
E-mail: press.global@sonyericsson.com

Ericsson Investor Relations
Ericsson Investor Relations
Phone: +46 8 719 00 00
E-mail: investor.relations@ericsson.com

Ericsson Media Relations
Phone: +46 8 719 69 92
E-mail: press.relations@ericsson.com


Ericsson discloses the information provided herein pursuant to the
Securities Markets Act and/or the Financial Instruments Trading Act.
The information was submitted for publication on June 27, 2008, at
1.00 pm.

Anhänge

Press release PDF