NKK Switches Announces Ammon & Rizos as Newest Rep Firm

SCOTTSDALE, AZ--(Marketwire - July 1, 2008) - NKK Switches, the world's leading designer and manufacturer of innovative electromechanical switching devices, has announced Ammon & Rizos, a territorial sales and marketing firm servicing electronics industry manufacturers, as its newest authorized representative covering Texas, Louisiana, Oklahoma and Arkansas.

"This alliance between NKK Switches and Ammon & Rizos makes good strategic business sense," said Frances Amoss, Vice President of Sales at NKK Switches. "We're excited and very confident that Ammon & Rizos' skilled staff and knowledgeable sales people will secure new design wins for NKK and support NKK distributors and customers throughout the territory."

The decision to partner with Ammon & Rizos was made easy for NKK based on Ammon & Rizos' industry expertise, technical resources and strong presence in the territory. The company's philosophy is to provide superior technical assistance and excellent customer service within the marketplace. Their Texas offices in Houston, Austin, El Paso and near Dallas will help provide strong localized support for NKK's valued distributors and customers.

Based in Richardson, Texas, Ammon & Rizos was established in 1954 and has over 40 employees located throughout their eight North and South American locations. Seventy percent of Ammon & Rizos' sales force has technical or engineering degrees and every member of their sales team undergoes a minimum of 120 hours of technical training a year to ensure that they continue to add value to their customers by keeping pace with advancements in technology.

A leading designer and producer of electromechanical switches, NKK Switches offers one of the industry's most extensive selections of illuminated, process sealed, miniature, specialty and surface mount switches. It manufactures more than four million toggle, rocker, pushbutton, slide, rotary, DIP rotary, keypad and key lock switches. All switches are designed and manufactured to provide the quality and dependability that has made NKK the benchmark for reliability for over half a century.

NKK continues to lead the industry in responding to the needs of the marketplace with innovation, high reliability and a commitment to excellence. It provides environmentally safe products for its valued customers, including the myriad of issues that are covered under the RoHS directive. NKK maintains a complete network of qualified representatives and distributors throughout the United States, Canada, Central and South America, Europe and Asia.

Engineers who design the man-machine interface for their products rely on the broad product line, specialized design expertise and customer support of NKK Switches. For more information, contact NKK Switches, 7850 E. Gelding Dr., Scottsdale, AZ 85260. Phone: (480) 991-0942. Fax: (480) 998-1435. Visit the NKK Web site at www.nkkswitches.com.

Contact Information: For more information, contact: Chris Walker Connect Public Relations 480-366-6015 Debbie Martin NKK Switches 480-991-0942