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Cynergy Develops New Silverlight Version of Popular LineRider Game
Virtual Sledder's Fans Gain Rich, Rewarding User Experience; LineRider Featured in McDonald's Commercials
| Quelle: Cynergy
WASHINGTON, DC--(Marketwire - July 2, 2008) - Cynergy Systems, Inc., a global
leader in Rich Internet application (RIA) software design and development,
along with InXile
Entertainment, announced the release of the next generation of the
popular online game -- LineRider --
in Microsoft
Silverlight. LineRider enables players to draw simple or complex
landscapes with an easy-to-use pencil tool that is similar to that used in
Etch-A-Sketch® and send a virtual sledder -- endearingly known as Bosh --
careening down the course. The game enjoys a cult-like following that has
been created virally, through its online community where players save their
tracks, set them to music and share them over YouTube.com.
Having already generated over 46 million views, LineRider was recently
featured in two McDonald's
commercials that promote its menu items. Line Rider has also received
accolades from media worldwide. Time.com commented, "Line Rider is becoming
one of the most popular flash games on the web," and The Wall Street Journal called Line Rider
"Online gamers' new addiction." The Toronto Star noted that Line Rider was
"a deceptively simple online game" and stated that it has become "the
latest Internet addiction."
LineRider was originally created in September 2006 by Bostian Cadez, a
Slovenian university student. The initial version was developed using
Flash. To provide a more rewarding user experience, InXile Entertainment
turned to Cynergy because of the company's depth of experience in
developing rich Internet applications using Microsoft Silverlight, as well
as its award-winning commitment to innovation.
Brian Fargo, chief executive officer of InXile Entertainment, commented,
"LineRider and Bosh are enormously popular across a wide range of
demographics. What was once a simple online game has become a thriving
social network. To attract new users while also retaining our existing
gamers, we needed to provide a richer user experience. Cynergy was the
right partner to make that happen."
Cynergy's vice president, Dave Wolf, stated, "Cynergy is primarily a
business-to-business enterprise application design and development firm,
which is why we were able to easily apply these skills to develop such an
engaging and popular consumer application. We're honored to have been
chosen by InXile and Microsoft to bring the newest version of LineRider to
its loyal followers."
About inXile entertainment
Located in Newport Beach, California, inXile entertainment is a game
development company that focuses on both licensed and original intellectual
properties. Formed in late 2002 by Interplay Entertainment founder Brian
Fargo, inXile entertainment develops for personal computers and the major
console platforms including the Nintendo Wii™, Nintendo DS™,
PLAYSTATION®3 (PS3™) computer entertainment system PS3 and the Xbox
360™ video game system from Microsoft. Their products include The Bard's
Tale and a yet to be announced next-gen game shipping in 2007. For
additional information on inXile and its products, visit the website at
http://www.inxile-entertainment.com.
About Cynergy
Cynergy is the global leader in the design and development of Rich Internet
Applications, specializing in Adobe Flex and AIR as well as Microsoft
Silverlight and WPF. Using its proven LookFirst™ approach to the design
and development process, Cynergy has created rich, powerful business and
consumer applications for companies across nearly every vertical including
healthcare, manufacturing, financial services and government markets.
Cynergy is privately held and headquartered in Washington, D.C.; the
Company's U.S. field operations include Rochester, N.Y., Grand Rapids,
Mich., and San Diego, Calif. Cynergy's European operation is based in
London, United Kingdom and its Asia Pacific operations are located in
Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be
accessed at http://www.cynergysystems.com/.