Zeer Mobile Unveiled: First Mobile Grocery Companion With Shopping List Functionality

CAMBRIDGE, MA--(Marketwire - July 8, 2008) - Zeer announced today the beta launch of Zeer Mobile, the highly anticipated mobile grocery companion. Beginning today, shoppers can go to m.zeer.com on their mobile web browser to gain access to unbiased food reviews, interest-specific communities, and nutritional data while shopping in the grocery store.

Zeer also announced the availability of shopping lists on both Zeer.com and Zeer Mobile. Using Zeer Mobile, consumers can view shopping lists and manage their personal food inventory -- whatever is in their refrigerator or pantry. For those who don't have mobile access, these lists can also be printed from home or the office so everyone can stay organized while on the go.

Zeer Mobile offers the immediate conveniences of Zeer, regardless of the user's destination, via any mobile web browser. Users on the go can search from more than 110,000 food and beverage products to find exactly what they want, get information customized to their needs and interests, and add the product to their shopping list. For example, how many times have you been at a friend's house trying a new food or drink, when you've thought "I need to buy this the next time I'm at the store." With Zeer Mobile, you can instantly add this product to your shopping list, and never forget a grocery purchase again.

"We are thrilled about the Zeer Mobile beta launch. With Zeer Mobile, we come a step closer to reaching our mission of answering the needs of the millions of consumers who wander the grocery store aisles every day wondering what products are best for them," said Michael Putnam, CEO of Zeer. "With our mobile list functionality, the days of going to the grocery store -- only to forget what you were looking for -- are over."

About Zeer:

Zeer is a grocery product community that helps people "believe in what they buy." Members can research products while shopping or before they go to the store, join communities that match their food-related needs and interests, and share advice with like-minded people. Zeer whittles the world of products down to a personalized community where friends answer product questions, and better information brings confidence in buying decisions. Named as a Top 50 Website by Time.com in 2008, the company was founded by Michael Putnam in 2007, and is privately funded. For additional information, please see the company's website at http://www.zeer.com.

Contact Information: Kendra Boccelli Boccelli & Co. for Zeer Office: 978.499.0844 Mobile: 617.645.3205