Contact Information: Contact: Laurie Bruno (212) 537-5177
Wired Puts ESI Design's College Basketball Experience on List of Great Interactive Museums to See This Summer
"The Days of Look, but Don't Touch Are Being Cast Aside... It's Clear That People Want Something More Than a Passive Stroll Through the Portrait Gallery..." Dave Banks, Wired Blog Network
| Quelle: ESI Design
NEW YORK, NY--(Marketwire - July 24, 2008) - ESI Design's
College Basketball Experience (Kansas City, MO) was named one of five
great interactive museums to visit this summer by Dave Banks of Wired
Magazine's blog network. Others that made the list are the
International Spy Museum (Washington, DC), Newseum (Washington, DC), Museum
of Glass (Tacoma, WA) and the Exploratorium (San Francisco, CA).
The
College Basketball Experience (CBE) -- a 41,500 square foot interactive
space that features the National Collegiate Basketball Hall of Fame -- is a
participatory, visitor-centric Hall of Fame model that breaks through the
clutter and immerses fans in the men's college basketball experience in a
multi-dimensional, participatory way. The design brings visitors inside
the game to experience the thrill of the ultimate team sport first-hand
while integrating into the visitor experience the ideals of integrity,
teamwork, commitment, determination and sportsmanship that coaches
emphasize with their players.
In designing the facility, ESI's goal was to involve the fan experientially
in the coach-player relationship by bringing fans inside the college game
and inviting them to physically interact with, and contribute to, the
exhibits themselves. Fans not only break a sweat through hands-on-the-ball
activities but also pay homage to the mentors in their own lives as they
contribute testimonials and take time to reflect. This 21st century sports
experience thrives and grows thanks to visitors' physical and emotional
participation.
ESI Design's client for the College Basketball Experience is the National Association of Basketball
Coaches.
About ESI Design
Headquartered in New York City, ESI
Design is one of the world's foremost experience design firms, creating
innovative physical and virtual environments that connect audiences with
today's leading cultural and commercial institutions.
The firm was founded in 1977 by interactive pioneer Edwin Schlossberg with
the mission to create informed conversations in public spaces that
encourage participation, make people smarter, and empower action towards
positive change. Clients include Sony, Best Buy, McDonald's, Mercy Corps,
Children's Museum of Los Angeles, and the American Family Immigration
History Center at Ellis Island.