News Facts
-- Gigya, the largest widget distribution network, today announced the
release of six new design themes for its Wildfire widget distribution user
interface.
-- Now, in addition to being able to easily customize their own UI,
publishers can also choose to quickly implement one of six predesigned
themes.
-- These six designs can be accessed by logging in to a free Gigya
account, visiting the API page of the Gigya website, selecting "standard"
or "advanced" set-up and then selecting one of the themes from the drop-
down menu.
-- In addition to the design themes, the new Wildfire design elements
include: animated transitions between screens, mouse-over tool tips which
display on social network icons when no social network title is displayed,
new button designs with larger buttons, and a new toolbar design.
-- Today, Gigya also announced a theme design contest, giving publishers,
developers or anyone interested in participating, the opportunity to design
their own Wildfire theme and enter it in the competition. The best design,
as selected by Gigya and the Wildfire user community, will be awarded an
iPhone. See below for more information.
Situation Analysis
-- To extend their reach, publishers and content creators look for easy
ways to get their content distributed across the social web. In the past,
readers would have to locate the embed codes and figure out how to install
them into their favorite social network.
-- Gigya's Wildfire technology handles this process for the user with
just one click, increasing a publisher's success rate for getting content
installed to the more than 50 social platforms including MySpace, Facebook,
and other top destination across the web where users want to consume it.
How Wildfire Works
-- Wildfire, a free technology, is the most popular widget sharing
platform on the Web, reaching more than 150 million unique widget users
each month, and successfully installing more than 500,000 widgets per day
across the social web.
-- With a completely customizable interface and thirty-minute or less
implementation, Wildfire is easy to integrate within any web page or
widget.
-- Wildfire also provides real-time reporting on how and where widgets
are used in addition to standard metrics.
-- Through Wildfire, publishers can easily tag an unlimited number of
interactions with widgets.
-- Wildfire's reporting is intuitive and can be accessed through an easy-
to-use web-based reporting dashboard, exported to Excel, or pulled into an
existing system through Gigya's API.
Wildfire Design-A-Skin Contest
-- Today, Gigya announced a contest giving publishers, developers or
anyone interested in participating, the chance to design their own Wildfire
theme and enter it for a chance to win an iPhone.
-- Publishers and developers have until September 12th to send the
exported theme code and screenshot (jpeg or gif) of the design along with
the name and contact information of the designer via email to laura@gigya-
inc.com with the subject line "Wildfire Contest."
-- Gigya will choose and then announce the top ten designs on September
15th. The online community will then vote for their favorite design from
the top 10.
-- The winning designer will receive a new iPhone and the top 10 designs
will be featured on Gigya's site.
-- For free access to the Wildfire API, please sign up for an account at
www.gigya.com, then login and you will be automatically redirected to the
Wildfire API page.
Gigya Quote
"We constantly strive to provide turn-key solutions for our publishers so
they can provide the best possible experience for their users. This passion
has helped us maintain our position as the developer's choice of widget
platform. Our new Wildfire themes provide additional value for our
publishers, since they will be able to easily match their Wildfire
interface to the design of their own websites and widgets. This allows for
a more seamless, cohesive experience for the end-user."
-- Eyal Magen, CEO & Co-Founder of Gigya
About Gigya
Gigya is the leading widget and social technologies company, serving brand
advertisers, media companies, and widget developers. Gigya's content
sharing and advertising platform helps publishers and advertisers increase
reach and engagement, distributing widgets to any platform and providing
both user social graphs and powerful social features to any website. Gigya
serves the world's largest brands with a full-service widget advertising
model covering design, development, hosting, distribution, viral promotion,
tracking and optimization. Gigya's Wildfire technology installs hundreds
of thousands of widgets per day and tracks billions of impressions per
month. Gigya's partners include EyeWonder, DoubleClick, Eyeblaster,
Electronic Arts, RockYou!, Webshots, Snapvine and many others. To learn
more or to get started, go to: www.gigya.com.
Contact Information: Media Contacts: Richard L. Tso Gigya, Inc. 650/353-7246 richard@gigya-inc.com Dan Gould SHIFT Communications 415/412-1068 dgould@shiftcomm.com
