DALLAS, Sept. 2, 2008 (GLOBE NEWSWIRE) -- Direct Pet Health Holdings, Inc. (Pink Sheets:DPHG) today reported it has successfully completed testing of its new website. It said access to the site - http://www.directpethealth.com - is scheduled to be available the week of September 8, 2008, and offers one-stop-shopping online for pet health insurance services.
"We've been very satisfied with the testing process of our online comprehensive pet health insurance coverage through our underwriter, American Pet Insurance Company," said Chairman and CEO Michael F. Scaccia. "We believe the variety of plans to be offered will meet the needs of pet owners at every age and income level, and that they will be very competitive with existing suppliers. We are also looking forward to beginning our marketing efforts to penetrate the business consumer marketplace, which increasingly is offering inclusion of pet health insurance as an option in employee health care benefit plans."
"Concurrently," Mr. Scaccia said, "we continue to work on finalizing the necessary paperwork to submit our Form 15c2-11 with the SEC, enabling the company to begin trading on the Over the Counter Bulletin Board. As the review process typically takes several months, our continued goal is to be able to begin trading on this higher level quotation system by the end of this year, and then move on progressively to a higher trading venue as our performance and our valuation permits."
In summary, the CEO said, "As we indicated earlier, we believe our core pet insurance business will become the foundation upon which we can grow the company both internally, as well as through the acquisition of related revenue-generating products and services, as those opportunities arise. Increasing domestic awareness of the benefits of health care insurance for pets, along with ever increasing costs for care, is expected to be a catalyst for sustained growth, especially among those with more disposable income."
About Direct Pet Health Holdings, Inc.:
Direct Pet Health is positioning itself to become a leader in its industry as the ultimate 'One-Stop-Shop' for pet health care. The company looks to provide its members with health information, pet insurance, and pet care products created for a target market driven by a strong demand for pet health care products and services - all transacted over the Internet.
This press release includes forward-looking statements as contemplated under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to, lack of funding for planned activities, difficulties in product development and launch, difficulties arising from management of growth, market place acceptance of certain products and other risks. Direct Pet Health is under no obligation and does not assume any obligation to revise or update any forward looking statement in this press release in order to reflect events or circumstances that may arise in the future.