Eco-Friendly Clothing Site to Assess Carbon Footprint for Entire Company

EMYVALE, PE--(Marketwire - September 2, 2008) - Eco-friendly clothing site FashionandEarth.com announced today it is submitting its entire operations from products to supply chains for independent evaluation of its carbon footprint. This initial assessment of the green clothing retailer will provide a quantitative measure to serve as a baseline for improvements in the eco-friendly clothing site's efforts to become a zero impact corporation.

Despite the growth of eco-friendly clothing and mass retailers promoting green clothing lines, there remains a lack of industry standards and accountability when it comes to assessing a company's impact on the environment. Fashion & Earth is striving to become a zero impact corporation, which necessitates a quantifiable, peer reviewable, standardized and unbiased method of measuring related greenhouse gas (GHG) emissions as a starting point for the eco-friendly clothing site.

"As a green clothing retailer we're very serious about our role as stewards of the environment," says Adrian Desbarats, president of Fashion & Earth. "We not only provide environmentally friendly clothing to consumers but we are also doing everything we can as a corporation to reduce our footprint. It's my belief that any company serious about reducing its environmental impact must scientifically measure effects at all points within its organization. Without quantifiable third-party analysis, any attempts at reducing impact would be too subjective."

The carbon footprint assessment will be conducted by independent environmental performance evaluator CleanMetrics Corp. using life cycle analysis (LCA) and the Greenhouse Gas Protocol. The eco-friendly clothing retailer plans to submit to yearly evaluations to measure the success of its ongoing efforts to become a zero impact corporation.

About Fashion & Earth

Eco-friendly clothing site www.FashionandEarth.com looks to make organic clothing choices easier for online shoppers, drawing together exciting brands with two-way free shipping that delivers throughout North America in as little as three days. Launching in September 2008, the site offers a range of green fashions including tops, bottoms, jackets, dresses, shoes and accessories. A stringent environmental policy ensures that each green clothing brand adheres to requirements for organic fabrics, environmentally friendly manufacturing processes and fair trade practices, so consumers can shop eco-friendly fashions confidently. Five percent of the company's profits are pledged to help the earth. For more information, please call 902.675.2217 or email pr@fashionandearth.com.

Contact Information: Contact: Adrian Desbarats Fashion & Earth 902.675.2217