Contact Information: Contact: Kendra Boccelli Boccelli & Co. for Zeer Office: 978.499.0844 Mobile: 617.645.3205
Zeer Selected as Winner for Inbound Marketing Award
Company Recognized for Excellence in Inbound Marketing
| Quelle: Zeer
CAMBRIDGE, MA--(Marketwire - September 10, 2008) - Zeer, a grocery community at www.zeer.com,
announced today that is has won an Inbound Marketing Award at the first
annual Inbound Marketing Summit. The three winners, selected by a panel of
judges, were formally recognized on September 8, 2008 at the event. Zeer
was recognized for the launch of its multi-pronged inbound marketing
campaign including search engine optimization, effective use of public
relations, and social marketing including outreach to blogs and online
communities. As a result of its inbound marketing efforts, search traffic
at Zeer rose 48 percent in a month, page views doubled and unique visitors
tripled.
Launched in May, Zeer is a grocery community that connects people to
product information, including healthy
eating, organic food, and green products. Zeer answers the needs of
consumers who feel overwhelmed by product choices, are seeking unbiased and
objective product information, or are simply passionate about food. Zeer Mobile offers the immediate conveniences
of Zeer, regardless of the user's destination, via any mobile web browser
at m.zeer.com. Using Zeer or Zeer Mobile, users at home or on-the-go can
search from more than 110,000 food and beverage products to find exactly
what they want, get information customized to their needs and interests,
and manage and view their shopping lists.
"We are thrilled to receive recognition for our inbound marketing efforts,"
said Michael Putnam, CEO of Zeer. "Our efforts in inbound marketing have
brought many new members to Zeer, helping them to buy better groceries."
About Zeer:
Zeer is a grocery community that helps people "believe in what they buy."
Members can research products while shopping or before they go to the
store, join communities that match their food-related needs and interests,
and share advice with like-minded people. Zeer whittles the world of
products down to a personalized community where friends answer product
questions, and better information brings confidence in buying decisions.
Named as a Top 50 Website by Time.com in 2008, the company was founded by
Michael Putnam in 2007, and is privately funded. For additional
information, please see the company's website at http://www.zeer.com