ZoLi to 'Grow a Greener Future' With Safe, Eco-Friendly, and Stylish Solutions for Today's Parents

BURLINGAME, CA--(Marketwire - September 24, 2008) - Today's new parents have the tough job of trying to make their lives simpler while the world around them gets more complicated. With chemicals commonly used in baby products being linked to a host of health concerns such as developmental issues, early-onset puberty, cancers, obesity and type-II diabetes, as well as causing harm to the environment, more and more parents are looking for 'green' solutions that are safe for children and eco-friendly. ZoLi™ (www.zo-li.com) today launched a new line of safe, non-toxic baby products from teethers to a changing pad made of the same materials as a yoga mat -- that solve these real-world needs of today's parents.

ZoLi's new line features Baby OHM, a unique changing pad that is an enlightened way to change babies on the go. Fashioned after adult yoga mats, Baby OHM is 100 percent biodegradable, completely non-toxic, and free of the PVC, latex and chloride often found in other changing pads and adult yoga mats. Baby Ohm features organic cotton edging and is available in both pink and blue, for a suggested retail price of $19.99. Whether the mantra is safe, convenient, or stylish, Baby OHM is sure to please the inner yogi of all parents and babies.

In addition to Baby OHM, ZoLi offers a teether, a formula and snack dispenser and baby bottles, all of which are free of BPA, PVC, phthalate, latex, and chloride, and are completely non-toxic, dishwasher safe and 100 percent recyclable. ZoLi packaging is also completely recyclable, made of post consumer waste and printed with soy-based inks. ZoLi products come in an array of fun and fashionable colors with modern designs.

Founded in 2008, ZoLi was started by Julianna Shaw, a mother of young children who, as a busy corporate executive and a parent herself, was looking for baby products that were convenient and easy to use as well as provided security and confidence that the products were safe and responsible. Dissatisfied with what she found on the market, she decided to commit herself to "Growing a Greener Future" by providing quality, environmentally sound baby products to conscientious parents like herself.

"Parents today want to feel confident that the choices they are making for their baby are both smart and environmentally responsible," said ZoLi Founder Julianna Shaw. "They need products for their children that work well, but they also want them to be safe and to serve a purpose. ZoLi was created to provide a line of baby products that had all of these qualities, a line which I feel comfortable using with my own children."

The ZoLi Product Line

ZoLi provides today's new parents with the smart choice in baby products that blend practical function with modern style, while also ensuring that all materials and processes used in the production are safe and protect the health of children and the environment. In addition to the Baby OHM changing pad, ZoLi offers the following products:

On-the-Go (travel formula and snack dispenser) -- These convenient stackable containers keep your baby's snacks and formula fresh until you need them. With its easy pour spout, contents are easily transferred to bottles or baby's hands without spills or mess. These individual containers are BPA-free, PVC-free, and phthalate-free. Suggested price: $15.00

Munch (silicone teether) -- Munch is a 100% silicone teether with an easy to grasp shape that soothes baby's gums and eases teething discomfort with its special textured surface. It is made without dyes and is BPA and nitrosamine free. Munch comes in a variety of shapes and is completely dishwasher safe. Suggested price: $5.00

ZoLi Anti-Colic (wide neck baby bottle) -- ZoLi's baby bottle has a patented venting system with a special valve that helps reduce colic symptoms and prevent nipple collapse. The unique venting valve is integrated with the nipple so it makes cleaning and assembling the bottles seamless. All bottles are made of polyethersulfone which is free of BPA, PVC, and phthalate. Suggested price: 2 pack 5 oz bottles - $18.99 and 2 pack 10 oz bottles $20.00.

Breathe (battery operated nasal aspirator) -- Breathe is a battery-operated nasal aspirator that helps free baby of congestion. Gentle enough for newborns, this innovative and ergonomically designed product is convenient, easy to use and achieves quick, effective results. Suggested price: $40.00

ZoLi products will be coming to local retailers soon, or to purchase any of the company's products online go to www.Zo-Li.com. Shipping is provided to anywhere in the world via the ZoLi web site.

About ZoLi, Inc.

ZoLi provides a line of baby products that offers safe and eco-friendly solutions for today's parents who want to solve real-world needs. Its entire suite of products -- from baby bottles to changing mats to snack dispensers -- delivers both style and functionality that is healthy for children and the environment. Founded in 2008, ZoLi is based in Burlingame, Calif. For more information or to purchase products online go to www.Zo-Li.com.

ZoLi Inc. trademarks are pending.

Contact Information: For More Media Information, Contact: Lisa Hendrickson for ZoLi 516-643-1642