BrightRoll Selected as Best Video Ad Network at Streaming Media Awards

SAN FRANCISCO, CA--(Marketwire - September 26, 2008) - BrightRoll, the world's largest branded video advertising network, took top honors at the Streaming Media Readers' Choice Awards in the Video Advertising Network category. Winners were announced at an awards reception at Streaming Media West in San Jose on September 24th. The online video ad network, which has helped leading advertisers serve more than 3 billion ads across the largest network of branded video inventory, including 75 of the top 100 media properties on the Web, beat out finalists SpotXChange and Tremor Media to win the title.

"We're honored by this recognition and are extremely enthusiastic about the continued growth in the online video advertising category," said Tod Sacerdoti, founder and CEO, BrightRoll. "Branded advertisers and publishers are seeking out more effective solutions for targeted and compelling online campaign delivery, and we look forward to continuing to educate the market about how to best take advantage of this powerful medium."

Launched in July 2006, BrightRoll is the only advertising network wholly focused on matching quality brand advertisers with the country's top branded media properties. The company executes video campaigns on the vast majority of the top 100 online media properties in the United States, and offers a suite of proprietary ad units that allow advertisers to extend the value of their existing video advertising creative assets. Most recently, the company announced a $1M pre-roll-only ad buy -- the first reported in the industry -- as well as a move to vertically integrate ad serving offerings with rich media, thus eliminating rich media fees and further streamlining the ad-buying process.

Winners of the Streaming Media Readers' Choice Awards were determined by an open voting process on the Streaming Media Web site. Other companies recognized at the ceremony include Adobe, Apple TV, Limelight Networks and YouTube. For a complete list of winners, please visit: http://www.streamingmedia.com/article.asp?id=10682

About the Streaming Media Readers' Choice Awards

This year's Readers' Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world. The fact that there's so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they've chosen.

About BrightRoll

BrightRoll is the world's largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.

Contact Information: For More Information Kasey Fleisher or Jason Throckmorton LaunchSquad Phone: 415-625-8555 Email: brightroll (at) launchsquad.com