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STC Associates Appoints Claudia Foo to Head Brand and Market Strategy in Asia-Pacific Region
Former Intel Brand Manager Joins Growing Asian-Focused Team
| Quelle: STC Associates
NEW YORK, NY--(Marketwire - October 6, 2008) - STC
Associates, an independent global brand management consultancy,
announced today that Claudia P. Foo has joined the company as Senior
Director of Brand and Market Strategy. Ms. Foo, a former brand manager and
strategist at Intel Corporation, will be based in STC's Singapore office,
where she will drive its Asia Pacific regional efforts.
"STC Associates has a long track record of building brand strategies for
our clients worldwide using its capabilities of a strong,
multi-disciplinary, multi-national focus," said Sophie Ann Terrisse, CEO,
STC Associates. "Claudia's vast experience in technology and telecom, key
industry segments for STC, as well as her understanding of how changes in
those sectors impact branding and marketing, is a great asset to our firm.
At the same time, Claudia's expertise will complement STC's ability to
provide strategic and creative account management services worldwide."
Ms. Foo joined Intel in 1998, where she was a Senior Brand Manager in the
company's Sales and Marketing Group. Working on brand strategy for
Centrino, she was intimately involved with competitive analysis, product
roadmap decision planning and business analyses for Intel's leading edge
mobility product. Ms. Foo holds an MBA from the Tepper School of Business
at Carnegie Mellon University.
About STC Associates
Formed in 1992, STC Associates is an independent global brand management
consultancy with extensive experience in the telecom, technology, spirits
and luxury good sectors. STC's Brand Intelligence
Management, a multi-disciplinary, multi-faced approach to branding,
enables clients to increase return on their brand investment in ways
relevant to, and synchronous with, their larger business strategies. STC
has offices in New York, London, Singapore and, as of 4th Quarter 2008,
Mumbai. For more information, go to www.stcassociates.com.