MTG: NEW SPORTS CHANNEL LINE-UP IN SWEDEN AND NORWAY

MTG: NEW SPORTS CHANNEL LINE-UP IN SWEDEN AND NORWAY

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced the launch of a number of new
localised premium sports channels in Sweden and Norway.  The launch of the
Viasat Sport, Viasat Football and Viasat Motor channels in Sweden, and Viasat
Sport and Viasat Motor in Norway, means that viewers in both countries will now
be able to watch a total of five dedicated Viasat sports channels.  The Viasat
Sport HD channel is available in Sweden and Norway and Viasat Golf is available
on a pan-Scandinavian basis. The SportN channel in Norway is a joint venture
between Viasat and public service broadcaster NRK. In addition, Norwegian pay-TV
sports channel TV2 Sport will now be available for the first time on the Viasat
DTH satellite platform.

The new channel structure replaces the current Viasat Sport 1, 2 and 3 channels
and reflects the growing demand for localised premium sports content. The new
channels will also continue to feature a wide range of major international
sports rights including UEFA Champions League football and Formula One motor
racing. Both these exclusive rights have today been prolonged to the end of the
2011/2012 seasons. 

Viasat Football will be Sweden's only dedicated football channel and have
exclusive live broadcasting rights to UEFA Champions League matches; 2010 World
Cup qualification games including Sweden, England and Germany's home fixtures
and South American national side qualifying games; the English FA Cup and League
Cup championships; Chelsea and Manchester United club TV; the French  league;
and the German Bundesliga.

Viasat Sport in Norway will also have exclusive coverage of the best from UEFA
Champions League, the 2010 World Cup qualification games, the English FA Cup and
League Cup championships, as well as  Formula One, NFL, boxing, cycling, and ice
hockey from the Norwegian Get league and Ice Hockey World Championship.

Viasat Motor will be the region's only dedicated motorsports channel and will be
available in both Sweden and Norway. The channel will feature the most extensive
Formula One coverage imaginable, including live coverage of each race and the
qualifying sessions. The channel has also acquired the rights to the MotoGP
motorcycle grand prix championship and the Swedish Touring Car Championships,
and will also carry the NASCAR Sprint Cup Series from the US.

Viasat Sport viewers in Sweden will have access to the Ice Hockey World
Championships, Champions Hockey League and Russian KHL League ice hockey, as
well as the most extensive coverage ever in Sweden of NFL American football, ATP
Masters Series and Davis Cup tennis, and Swedish basketball league and
Euroleague basketball. Viasat also has the rights to the European and World
basketball championships in 2009 and 2010, respectively.  

The Danish sports channel offering continues to consist of a powerful offering
including joint venture pay-TV channels TV2 Sport and TV2 Sport HD, as well as
Viasat Golf. Free-TV channel TV3+ also broadcasts extensive sports coverage
including the Danish football league and, from next season and for the first
time, Formula One motor racing.

Hans-Holger Albrecht, President and CEO of MTG, commented: “Quite simply, we now
have the most compelling sports line-up and the most attractive channel offering
across each of the Scandinavian markets. Pay-TV subscribers increasingly want
dedicated channels with premium local sports content and coverage of the world's
major sporting events, and that is what we are delivering on our own satellite
platform, as well as to cable and IPTV networks across the region. The migration
of premium sports coverage to our pay-TV channels reflects both the increasing
number of localised sports channels in our pay-TV package offerings and the
positioning of these channels to provide the very best sports entertainment for
paying viewers. We are however continuing to make some of the highest profile
sports events available on our broader free-TV entertainment channels in each
country, and providing an ever increasing level of content via the internet and
to mobile devices”.   


***


For further information, please visit www.mtg.se  or contact:

Hans-Holger Albrecht, President & CEO 
Tel: +46 (0) 8 562 000 50 

Investor & Analyst Enquiries
Matthew Hooper / Oscar Hyléen
Tel:       +44 (0) 7768 440 414 / +46 (0) 707 620 024
Email:   investor.relations@mtg.se 
Press Enquiries
Bert Willborg                                                  
Tel:       +44 (0) 791 2280 850
Email:   bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-TV and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates channels in the Czech Republic,
Hungary, Slovenia and the Balkans. MTG's TV assets are broadcast in a total of
24 countries and reach over 100 million people. MTG is also the major
shareholder in Russia's largest independent television broadcaster (CTC Media -
Nasdaq: CTCM), and the number one commercial radio operator in the Nordic and
Baltic regions.

Modern Times Group MTG AB class A and B shares are listed on the OMX Nordic
Exchange Large Cap market (‘MTGA' and ‘MTGB').

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 09.00 CET on 6
October 2008.