LOS ANGELES and HONG KONG, Oct. 16, 2008 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com) announced today that the company has signed a two year exclusive deal with Red Bull Air Race to produce mobile phone games simulating the global motorsports phenomenon.
In the Red Bull Air Race World Championship, the world's best pilots compete in a high speed race against the clock, navigating low-level aerial tracks and flying between air-filled pylons known as 'Air Gates.' The 3D mobile phone game takes the player into the cockpit of a race plane and challenges them to compete in different race tracks around the globe. Just like in the real Red Bull Air Race, skill, speed and precision are the name of the game.
Artificial Life will produce and distribute globally at least two high-quality interactive 3D mobile games which will replicate the race tracks featured in the real Red Bull Air Race World Championship in locations such as Abu Dhabi, Budapest, Detroit, London, Porto, Perth, Rotterdam and San Diego. Scoring will be the same as in a real race where pilots will be penalized for mistakes and must take into account altitude, speed, wing angle, horizontal and vertical positions during maneuvers, and above all safety.
The Red Bull Air Race mobile games will be created for many high end mobile devices, but are specifically targeting the iPhone. The motion sensitivity and accelerometer features of the iPhone are perfectly suited to the Red Bull Air Race game whereby players will be able to experience what is like to fly through the track at high speed by tilting their phone as if they are steering a plane. The games will feature high quality real time 3D graphics modeled on the real planes, tracks, weather conditions, and cities featured in the Championship. The game will have a multiplayer feature so that players can race against the clock and also race against the best times of other players. Players can combine their scores on many different race tracks to see how they stack up against other virtual pilots.
The first "Red Bull Air Race" mobile game will be released globally prior to the next race season in early 2009.
"The Red Bull Air Race World Championship is a new and fascinating motorsports competition. With the Red Bull Air Race mobile game, we will similarly establish a new approach to mobile gaming taking full advantage of the motion sensitivity and accelerometers of the latest mobile devices. Normally only world class pilots are able to compete in the Red Bull Air Races, but by bringing this exciting game series to the mobile device, now anyone with a mobile phone can fly like a pro!" said Eberhard Schoneburg, CEO of Artificial Life, Inc.
"We are very excited about implementing this new technology into a Red Bull Air Race game and giving the fans the opportunity to experience what it is like to be a pilot in the Championship," said Kim Bernhard, Head of TV & New Media for Red Bull Air Race GmbH. "With the release of a 3D mobile game we can further increase the awareness of this expanding and exciting motorsport."
About Red Bull Air Race
The idea of the Red Bull Air Race came in 2001 and a new aviation sport was established. The aim of the race was to challenge some of the world's best pilots in speed, precision and skill. The Red Bull Air Race World Championship launched in 2005 and is a series of international races in which competitors use cutting-edge aerobatic planes and have to navigate a challenging obstacle course in the sky in the fastest time. Pilots fly individually against the clock executing tight turns through a slalom course consisting of inflatable pylons known as "Air Gates."
About Artificial Life, Inc.
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and singleplayer rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company's m-commerce portal at www.botme.com.
Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.