SoHo Boutique by Neda Behnam Taps Into Fall Art Jewelry Trends -- Top 5 to Buy

NEW YORK, NY--(Marketwire - November 7, 2008) - Less may be more this fall, but that doesn't mean sacrificing sparkly indulgences or settling for that tepid right-hand ring. Jewelry trends this season are just as decadent and delicious as a holiday feast and twice as filling. According to Neda Behnam, New York jewelry designer for SoHo Boutique by Neda Behnam, the latest art jewelry trends to watch for include animal designs, ethnic-inspired showpieces, gorgeous, rough diamonds and the clash of black and white -- a classic look that, like stilettos, never goes out of style.

Shimmering evidence aside, Behnam has tapped into these trends with unique, multi-dimensional show-stoppers that up until recently were only available in high-end stores and galleries. Making these pieces available through home shopping network ShopNBC and its website www.ShopNBC.com at affordable prices means owning wearable works of art jewelry without breaking the bank. (Tune in this Sunday, November 9 at 9 pm ET to watch her live.)

"When a woman wears jewelry, it's a statement about who she is. She expects to be noticed and pays attention to the smallest of details when it comes to making a purchase," says Behnam, an expert goldsmith with 23 years of jewelry experience.

Behnam is well-known for her animal jewelry, setting the trend that's caught on quickly with women of all ages in all checkbook sizes. Traveling around the world and collaborating with prestigious goldsmith colleges to design her collectible line of jewelry, Behnam is always looking for upcoming trends in art jewelry to reflect in all of her pieces. She's also a pioneer working with rough diamonds, leading the path away from the proper and subdued and venturing into dangerously sassy territory. (Rest assured, these are not your grandmother's diamonds.)

Neda's Top 5 to Buy:

1. 18K Gold 18.75" Brown 23.00ct Rough Diamond Strand Necklace. Walk into a room, any room, and make a statement. This 20-carat strand of rough and natural diamonds is a couture piece that could be worn to any black tie event, yet it's subtle enough for everyday wear.

2. 14K White / Yellow Gold Yellow Sapphire, Green Garnet & Diamond Tiger Ring. Whether or not you were born in the year of the tiger, harness some of that tigress strength for that special occasion with this detailed ring.

3. 18K Gold Orange Sapphire, 1.30ct Brown Diamond & Multi-Gem Lobster Ring. Looking to get noticed? Take one look at this impossibly detailed, 3-dimensional ring of gemstones and mother of pearl and get ready for a little attention.

4. 22K Gold, Pink & Green Sapphire & Diamond Ring. No need to wait until spring to lighten up your look. This exotic, handmade marvel taps into the ancient art of goldsmithing and features amazing detail and granulation.

5. 18K White Gold Diamond & Black Onyx Cross Pendant w/ Cord. Black and white never looked so good together. This hand-cut, polished onyx is contrasted perfectly by its gold inlay set with diamonds.

Any of these eye-catching pieces could give that extra edge to a little black dress or spice up last-year's cocktail attire. "The look for fall is a polished, subtle style with a flash of attitude," Behnam says. Take one look at the brilliant, growling face on that tiger ring and you'll agree. Meow, indeed.

Behnam, a breast cancer survivor and advocate, donates a portion of SoHo Boutique by Neda Behnam sales to aid breast cancer research.

Contact Information: Media Contact: Anthony Giombetti 612-308-1190