-- New research showing how investments are shifting from traditional
marketing to social media marketing;
-- Strategies to build metrics into your social media marketing to prove
your investments are working;
-- Examples of award-winning applications that delivered impressive and
highly measurable results.
In his role as a Vice President at Forrester Research, Bernoff is
responsible for Web 2.0 and social computing technologies and is one of
America's most prominent and frequently quoted thought leaders in the
social media space. His research focuses on blogs, wikis, RSS, social
networking, podcasting, mashups and the impact of emerging technologies on
technology vendors and their customers. Bernoff is also the co-author of
"Groundswell: Winning in a World Transformed by Social Technologies," a
comprehensive analysis of corporate strategy for dealing with social
technologies like blogs, social networks and wikis.
Interested attendees can register for the webinar here:
http://tinyurl.com/5rh2zu.
About Awareness
Awareness builds online communities for companies who want to leverage
social media marketing to engage with their customers, build their brand,
and increase revenues. An early leader in enterprise social media,
Awareness works with some of the world's most respected companies,
including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform
their marketing and create deeper relationships with customers. The
Awareness solution features an on-demand Social Media Marketing Platform
that combines user-generated content and social networking with security
and control. Awareness also provides strategic guidance, best practices,
and expert services to design, implement, and manage social communities.
Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is
headquartered in Waltham, Massachusetts.
Find out more at http://www.awarenessnetworks.com.
Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388