Contact Information: Contact Information: Tawnya Lancaster Public Relations Phone: 408-205-1618 tlancaster@lancaster-group.com Karen Rude Technology Credit Union Phone: 408-441-4736 krude@techcu.com
Technology Credit Union's New Certification as a 'Green Business' Is the Latest in a Year-Long Series of Initiatives Showing Commitment to Saving Money and the Environment
| Quelle: Technology Credit Union
SAN JOSE, CA--(Marketwire - December 5, 2008) - For Technology Credit Union (Tech CU), 2008
has been the 'year of green.' In the last 12 months, the credit union has
effectively implemented several initiatives aimed at decreasing its carbon
footprint and positively impacting the company's bottom line. Most
recently, Tech CU's headquarters' office building, located in San Jose,
California, became certified as a Santa Clara County Green Business. To
receive this certification, Tech CU has implemented a variety of measures
to save energy, water and other materials and reduce waste in its
facilities. The credit union has also pledged to continue its ongoing
efforts to prevent pollution and conserve resources as well as educate its
employees and members about resource conservation.
"People have a lot on their mind these days with the weak economy, but we
can't forget that we're also facing serious environmental challenges," said
Ken Burns, President/CEO for Tech CU. "Even in the face of economic
hardship, we all have to remain mindful that our planet's resources are
limited and stay focused on our conservation efforts."
Santa Clara County's Green Business Program is a partnership of
environmental agencies and utilities that assist recognize and promote
businesses and government agencies that volunteer to operate in a more
environmentally responsible way. To be certified 'green,' participants must
be in compliance with all regulations and meet program standards for
conserving resources, preventing pollution and minimizing waste. More than
725 businesses and public agencies have been certified since 1996 Bay
Area-wide and Tech CU is among the 115 of those that are certified in Santa
Clara County.
In addition to achieving the Green Business certification, Tech CU has
implemented several other successful green marketing initiatives during the
year. In August, Tech CU launched its Fuel Smart auto loan that offers a
significant discount off the rate of a new or used car loan if the purchase
is a hybrid vehicle or a vehicle getting 30 MPG highway.
The credit union also ran a campaign using a splash page in online banking
to aggressively switch their members from traditional mailed paper
statements to e-statements. The campaign was extremely successful, with
nearly 9,000 members opting in to receive an e-statement during a period of
about one month -- a 25 percent increase. Currently, 65 percent of all Tech
CU's online banking users have opted in for e-statements. The effort to
switch members to online statements will not only save the credit union a
significant amount of expense in paper and printing costs, but will have an
additional positive impact in terms of saving trees and reducing members'
risk of identity theft resulting from stolen mail.
Tech CU is also leading the way in instituting greener banking practices
through new product and service launches including wireless/mobile banking,
remote deposit (in-bank) and paperless documentation for mortgage loans.
The credit union's remote deposit and paperless documentation processes
significantly cut down on paper, fuel and energy waste due to storage and
transportation.
"Being a socially responsible corporate citizen is important to us," said
Burns, "but these practices are also smart business policies because they
reduce costs and that helps our bottom line."
ABOUT TECHNOLOGY CREDIT UNION
Technology Credit Union is a full-service, financial institution serving
individuals who work, live, go to school or regularly worship in Santa
Clara, Alameda, Contra Costa, Santa Cruz, San Mateo and San Francisco
counties. Tech CU was started in 1960 and is now among the top 1 percent of
the nation's largest credit unions. With more than 77,000 members, nearly
$1.2 billion in assets and 10 full-service branches around the Bay Area,
Tech CU is a leader in the credit union industry. For more information,
visit www.techcu.com.