Contact Information: Contact: Greg Hollingsworth 2nd Story Software®, Inc. (319) 373-3600 E-mail: www.TaxACT.com and www.WhereDoYouDoYourTaxes.com
CEDAR RAPIDS, IA--(Marketwire - February 4, 2009) - 2nd Story Software, Inc., the creators of
TaxACT tax preparation software, announces the launch of WhereDoYouDoYourTaxes.com.
The site features thousands of comments from satisfied TaxACT customers, a daily stream of tax
tips and important tax news. Additionally, WhereDoYouDoYourTaxes.com
includes an interactive video section currently featuring more than a dozen
videos created by TaxACT employees.
"'Where Do You Do Your Taxes?' is TaxACT's advertising theme for the 2008
tax season, and we wanted to extend that idea in a fashion more concrete
than through traditional banner ads and our homepage, www.TaxACT.com.
WhereDoYouDoYourTaxes.com allows us to share positive feedback from our
customers and provide those unfamiliar with our products reasons to try
TaxACT," said Leigh Aragon, spokesperson for 2nd Story Software.
Ms. Aragon continued, "We're launching a video contest on February 1.
Visitors will be able to submit videos to the site between February 4 and
April 10. Anyone can visit the site and vote for their favorite video. The
top vote-getter will win $500, with prizes for the top 6 vote-getters.
Winners will be announced on April 15. Video criteria and official rules
can be found on the website. We'll be adding additional features to
WhereDoYouDoYourTaxes.com throughout the tax season that will create
additional opportunities to engage our customers and help us improve their
experience with our product."
WhereDoYouDoYourTaxes.com is TaxACT's first true entry into the rapidly
emerging social web. "We wanted to make sure that we were using best
practices and ethics for the space before we dived in. By taking steps to
ensure we started off as good citizens in new media, that led to a longer
timeline for developing this content," explains Greg Hollingsworth, Online
Marketing Specialist for 2nd Story Software and developer of
WhereDoYouDoYourTaxes.com. "We felt it was important to weigh the
experiences of others before jumping in and treating the social web as
another direct marketing channel. This site represents the beginning of
what we hope will become a great resource for our customers, as well as a
way for us to become closer to them. We want our customers to know that
their feedback is of the utmost importance to us and that we take their
requests very seriously. This website puts us in a better position to open
that direct line of communication."
About TaxACT
TaxACT is the pioneer of free Federal tax preparation and the #2
destination for online tax preparation(1). TaxACT is designed to make
preparing taxes easy, fast and reliable while maintaining a focus on
providing the software to taxpayers at the best possible value.
About 2nd Story Software Inc.
2nd Story Software, a privately held company founded in 1998, is a leader
in developing affordable tax preparation software and Web-based services.
TaxACT products continually provide users with well-informed tax strategies
in an easy-to-use format, while maintaining focus on providing the best
value for customers. More information regarding the TaxACT product line may
be found by visiting www.TaxACT.com.
(1) According to collective week end reports released by Hitwise™ during
the 2005, 2006 and 2007 tax filing seasons.
