- Original TEEN.com "TV" programming provides marketers with unique access to largest, most concentrated teen audience on the web - premier sponsor partner, LG MobileComm, will leverage immersive branding opportunities through webisodic programming - First-run programs include original content from Alloy Entertainment, executive producers of hits "Gossip Girl" and "Sisterhood of the Traveling Pants", and through a new content partnership with United Talent Agency
NEW YORK, Feb. 27, 2009 (GLOBE NEWSWIRE) -- Alloy Media + Marketing (Nasdaq:ALOY), a leading provider of youth-focused innovative media, today announced the launch of TEEN.com "TV" (www.teen.com), a premium digital entertainment network delivering original, short-form video programming tailored expressly for the youth audience. TEEN.com "TV" builds off of Alloy's successful launch of the TEEN.com Network, the youth-focused media content and advertising network ranked by comScore(1) as the #1 online community for teens. Overall, the TEEN.com Network audience comprises over 20 million users(2), representing a major segment of the coveted and perpetually-connected millennial market.
"TEEN.com "TV" marks a significant expansion of our youth network," commented Jamie Elden, Vice President, Digital and Branded Entertainment for Alloy Media + Marketing. "Alloy continues to build widely populated environments that appeal to the evolving preferences of teens, while also offering marketers highly targeted and effective channels to connect with that audience. Our early roll-out of the TEEN.com "TV" video platform resulted in tremendous traffic gains during the past six months, proving our audience's instant affinity for the network's high-quality and entertaining content. We are thrilled to now expand the channel by offering enticing programming made for the youth audience, with significant advertising opportunities incorporated within original scripted content."
TEEN.com "TV" offers marketers direct access to the coveted youth audience through innovative web-based video content, social and viral interactive applications, as well as extension across mobile platforms. Advertisers can access an array of meaningful branding opportunities throughout the network, including extensive product integration within original scripted programming, channel sponsorship, and through banner and video display ads.
Premier network sponsor, LG Mobile Phones, will benefit from product integration into first-run TEEN.com "TV" webisodes. Debut programs developed exclusively for TEEN.com "TV" include original scripted programming such as Private, based on the New York Times best-selling book series, created and produced by Alloy Entertainment, and Haute and Bothered, developed through its content partnership with United Talent Agency.
"This is an exciting time in digital entertainment for content producers, media distributors and advertisers who want to leverage the rapid shift of teen viewing habits from the traditional TV screen to the web," commented Jason Nadler, head of UTA Online, the broadband division of UTA. "The introduction of TEEN.com "TV" creates ground-breaking opportunities to market and distribute creative and brand-focused programming to Alloy's entertainment-hungry teen audience. We're tremendously excited to work with Alloy and to give our clients access to the thriving community on TEEN.com."
"This partnership is about being where our consumers are," stated Ehtisham Rabbani, Vice President of Product Strategy and Marketing for LGE MobileComm U.S.A., Inc. "An integrated online approach puts LG Mobile Phones in the eyes and hands of a trendsetting audience while educating them on how our products fit into their lives. We are thrilled to be working with Alloy and UTA and to be a part of high quality original content that highlights the compatibility of LG Mobile Phones and our online customers."
TEEN.com "TV" will also feature exclusive content unavailable elsewhere, such as behind the scenes footage and cast interviews from hit Alloy Entertainment properties, including Gossip Girl, Samurai Girl, and The Clique, opportunities to interact with top Hollywood celebrities through access to "red carpet" events and original interviews, in-house performances and on-set access to the latest music videos by today's chart-topping musicians and future stars, and the broadcast of news and content in dedicated fashion, health and beauty, sports and entertainment channels.
TEEN.com "TV" is supported by Alloy's dedicated, youth-focused sales and production team, who offer clients extensive and demonstrable market expertise. The TEEN.com Network has enabled a growing list of advertisers, including market leaders Sears Holdings, Paramount Pictures, LG Mobile Phones, and Pentel, to successfully connect with youth consumers through engaging and highly scalable interactive marketing programs.
"TEEN.com "TV" gives teens what they crave - original, smart, and exclusive content with appealing visuals and functionality," concluded Mr. Elden. "For marketers, TEEN.com "TV" offers an equally attractive platform, with the ability to reach a key demographic en masse and through integrated brand initiatives that truly resonate with young consumers' shifting media habits."
About Alloy
Alloy Media + Marketing (AM+M) (Nasdaq:ALOY) is one of the country's largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies including half of the Fortune 200. For further information regarding Alloy, please visit our corporate website at www.alloymarketing.com.
The Alloy, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5852
(1) comScore Media Metrix Audience Report/December 2008 and January
2009 ratings for 'Community-Teens" category
(2) Data includes sites measured as part of TEEN.com Network, as well
as sites measured outside of Alloy's comScore property.