Sold to the Person in the Red Nose on Cisco TelePresence

LONDON--(Marketwire - March 11, 2009) -

Highlights:

• Cisco (NASDAQ: CSCO) staff across the UK and Ireland are donning Red Noses and preparing for their first 'virtual auction' on Red Nose Day. The auction, to be held in conjunction with Christie's, the world's leading art business, will take place at 4 p.m. on 13 March 2009.



• At that time, the seven Cisco UK and Ireland offices in London, Feltham, Reading, Manchester, Edinburgh, Motherwell and Dublin will link via Cisco TelePresence™, an innovative technology for virtual "in person" meetings, for the event. Christie's international auctioneer, Hugh Edmeades, will lead the proceedings from Cisco's Feltham office. Using Cisco TelePresence as the platform will create a 'never before seen' auction experience for the Cisco staff and channel partners.



• Auction items up for grabs include O2 box tickets to see Beyoncé or Britney Spears, an F1 race helmet, a signed and framed England shirt, a signed Chelsea football, chauffeur services, a tour of the Houses of Parliament, and many more.



• Cisco fundraising for Comic Relief started in January with events such as the Cisco talent competition and a Red Nose raffle. The company matches employee funding to maximise the staff's achievements.



• Cisco UK and Ireland hopes to raise a total of £100,000 for the charity this year. In addition, the company is providing technology to support Comic Relief's online fundraising activities.

Quotes:

David Meads, director, Cisco UK and Ireland:
"Cisco has supported Comic Relief since 2000. It is a charity we strongly believe in. We continue to encourage all our staff to 'do something funny for money,' and they always enthusiastically accept the challenge."

"By utilising Cisco TelePresence, we are able to collaborate with each of our offices through one real-time event, bringing a new dimension to the excitement of the auction experience. We've had phone bidding for some time; now it's time to accept video bids."

Hugh Edmeades, chairman, Christie's South Kensington:
"Christie's is only too happy to support this innovative charity event. I have had experience of taking numerous bids in auctions via our online bidding service, Christie's LIVE, but this is the first time that I have taken an auction that embraces this ground-breaking video technology. As a result, everyone will be able to participate and experience the tension and excitement of the event."

Paul D'Cruz, systems engineering manager at Cisco, explains what equipment Cisco is providing to Comic Relief:
"We are working with Comic Relief and business IT services group Carrenza to create a virtualised data centre platform with our key partners, including Oracle, VMWare and 3PAR. This platform will be used to support and manage the online fundraising activities during Comic Relief 2009."

Keywords/tags:
Comic Relief, Red Nose Day, Do something funny for money, BBC, TelePresence, Video Conferencing

Links/URLs:

Grants and Product Donations http://www.cisco.com/web/about/ac227/ac111/cisco_and_society/ grants_and_product_donations.html

Cisco RSS feed http://newsroom.cisco.com/dlls/rss.html

Comic Relief http://www.comicrelief.com/

About Cisco:
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco, the Cisco logo, Cisco Systems and Cisco TelePresence are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

About Comic Relief:

• Red Nose Day is coming on Friday 13 March 2009 and is going back to its comedy roots, asking people to Do Something Funny for Money!
• The Red Nose Day fundraising kit includes loads of ideas to help you Do Something Funny for Money! Order your copy now at www.rednoseday.com
• To make a donation, call 03457 910910 (Calls to our new 0345 number will cost the same as calls to 01 and 02 prefixed numbers and will be included as part of any inclusive minutes or discount package)
• Comic Relief's vision is to create a just world, free from poverty
• Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
• Comic Relief spends all the money raised giving extremely poor and disadvantaged people in the UK and Africa a helping hand to turn their lives around

Contact Information: Press Contact Cisco: Joanna Timmerman James Warnette CISCO UKI PRESS OFFICE T: +44 (0)1753 827288 cisco@octopuscomms.net Jackie Nixon T: +44 (0)20 8824 5820 jacnixon@cisco.com Press Contact Comic Relief: Nicola Walker Comic Relief Press Office Tel: 0207 820 6966 n.walker@comicrelief.com