Ivey Performance Marketing Forms Subsidiary in Los Angeles

PORTLAND, OR and LOS ANGELES, CA--(Marketwire - March 12, 2009) - Ivey Performance Marketing has formed a new subsidiary in the Los Angeles area centered on providing marketing solutions and creative services to the entertainment and gaming vertical segment while further leveraging the company's Portland-based administrative and project management operations.

The subsidiary will be named InSync Performance Marketing and led by long-time entertainment marketing executive Harold Huttas, along with a team of nine entertainment marketing professionals. The operation will provide full-service point-of-sale marketing services patterned after the successful ideas-to-insights business approach of Ivey Performance Marketing. The Los Angeles unit expects to ramp its staff to 40 by late spring.

"We are thrilled to welcome a strong team with deep expertise in serving the growing entertainment industry while further leveraging our management operations in the Portland area," said Tim Hawkins, CEO of Ivey Performance Marketing.

Hawkins said the new office will expand company revenues in 2009, and will result in selective hiring in Portland in addition to the new staff in Los Angeles. The Los Angeles office will concentrate on pre-media, creative services, print services, and customer service for a broad range of clients beginning with entertainment and gaming. Meanwhile, the administrative, project management and implementation functions will be led from the company's Portland headquarters.

InSync Performance Marketing can be reached directly through its website at www.insyncperformancemarketing.com

Based in the Portland, Ore. suburb of Milwaukie, Ivey Performance Marketing specializes in creating retail marketing environments on behalf of more than 50 branded companies and products. The company develops, installs and manages retail materials for several thousand retail stores each month. More information is available at www.ivey.com or by calling 503.794.9800.

Contact Information: Media Contact: Ron Arp 360.601.2991