Playentertainment Introduces vdobug Navigator DVD Remote Control Device for Preschoolers

MESA, AZ--(Marketwire - March 18, 2009) - Toy developer and manufacturer Playentertainment has launched vdobug Navigator, a DVD remote control device for toddlers and preschoolers that enables small children to choose and replay sections of a DVD without touching the original playback equipment.

Shaped like a lady bug, vdobug Navigator features ten buttons that correspond with 10 sections of the specially-authored DVD. The vdobug also sports a compartment for customized menu display cards which overlays identifying graphics for each of the ten buttons

Playentertainment will introduce the vdobug with specifically-produced DVD titles from a roster of three recognized preschool brands, including Baby Prodigy, the award-winning creator of infant developmental products that provide parents with quality, educational entertainment for their children from birth through the years of early childhood; Math Munchkins, a math program for ages 3-6 designed to help children strengthen the skills they need to be successful in all math subject areas once they reach elementary school; and Shushybye, a multi award-winning music and character-based sleep-themed lifestyle and entertainment brand that encourages toddlers and preschoolers to look forward to bedtime.

The DVDs will be authored specifically for the vdobug and sold separately.

Said Lawrence Meyers, Managing Partner of Playentertainment: "We are extremely delighted to introduce vdobug Navigator to retail, and to team with such honored children's content providers as Baby Prodigy, Math Munchkins and Shushybye to offer children and parents the many multi award-winning DVD titles from these outstanding content producers. The vdobug is designed to make DVD viewing for toddlers and preschools fun and easy, empowering young viewers with the ability to make their own choices to replay their favorite sections as often as they wish. Most importantly, because children learn best from repetition, the vdobug is the ideal system to enhance comprehension and subsequent learning."

Los Angeles-based MindGang, a full-service brand marketing agency headed by veteran brand executive Joel Margulies, is representing the retail marketing program for the new brand.

About Playentertainment:

Based in Mesa, Arizona, Playentertainment is a developer, manufacturer and marketer of quality original toy entertainment that emphasizes child development, child empowerment and education. The company's founder and Managing Partner Lawrence Meyers is a recognized technology and consumer products development executive whose successful track record with global media and corporate leaders spans over 30 years. His distinguished career in the broadcasting industry includes technology development with ABC,CBS, NBC, FOX, PBS, ESPN, HBO where he has designed numerous video advancements for such large scale productions as the Super Bowl and Olympics, such as on-site digital archiving and storage of audio and video, software automation of recording, storage and streaming, and 360 degree camera replay technology. Playentertainment's newly launched vdobug Navigator is the company's flagship toy line brand.

Contact Information: Contact: SSA Public Relations (818) 907-5929 Cara Downs