Kansas City Direct Marketing Association Awards 2009 Bob Stone Direct Marketer of the Year Award to Kurtis M. Ruf

OLATHE, MO--(Marketwire - March 25, 2009) - For his contribution to direct marketing, educational support and distinction to Ruf Strategic Solutions, Kurtis M. Ruf has been awarded the 2009 Bob Stone Direct Marketer of the Year Award from the Kansas City Direct Marketing Association (KCDMA). Ruf Strategic Solutions, a database marketing company, is an industry leader in direct marketing.

Direct Marketing Hall of Famer, Martin Baier, recognizes Ruf for his loyal support of KCDMA, "Ruf Strategic Solutions [is] well-known and highly-regarded considerably beyond the confines of Kansas City." Ruf has also co-authored along with Martin Baier, one of the industry's leading resources and training books, "Contemporary Database Marketing: Concepts and Applications." Even the late Bob Stone, whom the award honors, praised Ruf for his contribution to direct marketing, saying, "'Contemporary Database Marketing: Concepts and Applications' is the epitome of what direct marketing is and where it is going to go."

For more than three decades, Kurtis M. Ruf has been helping build Ruf Strategic Solutions into a leading-edge database marketing company. Ruf uses state-of-the-art technology and relational databases to produce a full range of actionable tools that allow understanding the "who, what, why and where" of marketing strategies.

The award is presented to those who have provided education support; made a contribution to direct marketing; adhered to direct marketing ethics; brought distinction to the company he or she represents, to KCDMA and to the direct marketing industry; and are a member and active participant in the KCDMA which Mr. Ruf has been for more than 20 years.

About Ruf Strategic Solutions

Ruf Strategic Solutions delivers marketing intelligence solutions to help organizations acquire new customers, retain existing customers and develop one-to-one relationships to maximize profitability. Ruf's unique ability to integrate vast arrays of data, technology tools and more than 33 years of expertise, empowers organizations with truly actionable and measurable intelligence. For more information, visit www.ruf.com.

Contact Information: Contact: Valerie Jennings 816-221-1040 cali@jenningspr.net