BrightRoll Launches Million Dollar Video Page, First 'Ads Only' Video Site

SAN FRANCISCO, CA--(Marketwire - April 1, 2009) - BrightRoll, the world's largest branded video advertising network, today announced the release of the Million Dollar Video Page. The page, which showcases 100 video advertisements in a 1,000 pixel wide "3D video wall," represents a new era of content-free inventory for media buyers looking to get the most out of their online video advertising spend.

"The search for an innovative, scalable and high impact video advertising experience is officially over," said Tod Sacerdoti, BrightRoll's CEO. "The Million Dollar Video Page is the Super Bowl of online video advertising -- the ads are the entertainment -- and in an era of media saturation, people are hungry for pure advertising. While our core business continues to see strong growth, we believe this new format represents a strong and unexpected growth area for our business."

Each video advertisement on the site can be purchased for $10,000, a pricing model that removes the complexity from the media buying process and lets busy advertisers be part of the hottest new trend in the space.

Advertisers using the beta version of the site reported boosted brand image and recall, likely due to the fact that their advertisements are away from the typical clutter of publisher content that plagues online campaigns. In addition, viewers can easily skip from one advertisement to another by mousing over boxes, giving the feel of being in a virtual advertisement world.

BrightRoll drew its inspiration for the Million Dollar Video Page from Alex Tew, the revolutionary online advertising guru. As the pioneer of the pay-per-pixel model, Tew introduced the idea of a streamlined, all-in-one-place advertising site. BrightRoll's Million Dollar Video Page builds on the concept by putting the pixels to use for online video, giving advertisers even more value for their per-pixel spend.

About BrightRoll

BrightRoll is the world's largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.

Contact Information: For More Information Kasey Fleisher or Jason Throckmorton LaunchSquad Phone: 415-625-8555 Email: brightroll (at) launchsquad.com