DGAP-Adhoc: Premiere AG: Rights issue: Subscription price EUR 1.12 per new share

Premiere AG / Capital Increase

05.04.2009 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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This ad hoc release does not constitute an offer of securities for sale or
a solicitation of an offer to purchase securities in the United States. The
shares of Premiere AG (the 'Shares') may not be offered or sold in the
United States under the U.S. Securities Act of 1933, as amended, absent
registration or an exemption from registration. No public offering of
shares will be made in the United States.


* Premiere issues 367,463,508 new shares
* Increase of the nominal share capital from approx. EUR 122.7m by approx.
EUR 367.5m to approx. EUR 490.1m
* Premiere expects to raise gross proceeds of approximately EUR 411.6m
through the rights issue fully backstopped by News Corp.
* Subscription ratio for existing Premiere shareholders is 3 new shares for
1 existing share held
* Subject to the approval of the prospectus by the German Federal Financial
Supervisory Authority (BaFin) and the publication of the approved
prospectus, the subscription period is intended to begin on April 8, 2009
and is intended to end on April 21, 2009
* Subscription rights trading, subject to the approval and the publication
of the approved prospectus is intended to start on April 8, 2009 and is
intended to end on April 17, 2009
* First day of trading of new shares expected on April 24, 2009 

Munich, April 5, 2009. Today, the Management Board of Premiere AG, with the
Supervisory Board's consent, has set the subscription price at EUR 1.12 per
new share. At this price News Corporation will backstop the capital
increase subject to certain conditions. The price constitutes a 49.8%
discount to the closing price and a 19.9% discount to the theoretical ex
rights price, respectively, of the Premiere share on XETRA on the Frankfurt
Stock Exchange on April 3, 2009.

The nominal share capital will increase by EUR 367,463,508 from
EUR 122,683,636 to EUR 490,147,144. The capital increase was resolved upon
by Premiere's Extraordinary General Meeting on February 26, 2009 and
entered into the commercial register on April 3, 2009. The 367,463,508 new
shares have a notional value of EUR 1.00 per share and are entitled to full
dividend rights as of January 1, 2009.

The capital increase forms an integral part of Premiere's financing
structure, which Premiere, its bank syndicate and News Corporation agreed
on December 22, 2008. Premiere's major shareholder, News Adelaide Holdings
B.V., an indirect subsidiary of News Corporation, has agreed to exercise
subscription rights and/or to acquire new shares that have not been
subscribed for by other shareholders or third parties to ensure that this
rights offering generates gross issue proceeds of approximately EUR 411.6m.

Shareholders of Premiere AG will be entitled to exercise subscription
rights with respect to the new shares offered at a subscription ratio of 3
new shares for every 1 existing share held. Subject to the approval of the
prospectus by the German Federal Financial Supervisory Authority (BaFin)
and the publication of the approved prospectus, the subscription period is
intended to commence on April 8, 2009 and is expected to end on April 21,
2009.

The subscription rights to the new shares (ISIN DE000AOXFWC9) are, subject
to the approval and publication of the approved prospectus, intended to
trade on the regulated market of the Frankfurt Stock Exchange (floor
trading / Parketthandel) in the period from April 8, 2009, through and
including April 17, 2009. As of April 8, 2009, the existing shares of
Premiere AG are expected to be quoted on the regulated market of the
Frankfurt Stock Exchange ex-subscription rights (ex Bezugsrecht). The new
shares are expected to be included in the trading and existing quotation of
Premiere's shares on the Frankfurt Stock Exchange on April 24, 2009.

ABN AMRO Bank N.V., an indirect subsidiary of The Royal Bank of Scotland,
and UniCredit Group (Bayerische Hypo- und Vereinsbank) are acting as Joint
Global Coordinators and Joint Lead Managers for the capital increase.


Contact for press: 
Torsten Fricke 
Vice President Corporate Communications 
Tel.: +49 89/99 58-63 50 
torsten.fricke@premiere.de 

Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89/99 58-10 10
christine.scheil@premiere.de

This ad hoc release contains statements regarding future developments that
have been based on current evaluations and have been made to best of the
knowledge of the management of Premiere AG. Such statements with regard to
future developments are subject to known and unknown risks, uncertainties
and other factors that could cause the profit situation, profitability,
value development or the performance of Premiere AG or the success of the
media industry to diverge from those profit situations, profitability,
value development or performance results that are assumed expressly or
implied or described in these statements regarding the future. Considering
these risks, uncertainties and well as other factors, readers of these
documents should not rely in an incommensurate manner on these statements
dealing with future developments. Premiere AG has no obligation to behave
in keeping with such statements regarding future developments or to alter
its behavior to accommodate future events and developments.
DGAP 05.04.2009 
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Language:     English
Issuer:       Premiere AG
              Medienallee 4
              85774 Unterföhring
              Deutschland
Phone:        +49 (0)89 9958-02
Fax:          +49 (0)89 9958-6239
E-mail:       ir@premiere.de
Internet:     www.premiere.de
ISIN:         DE000PREM111
WKN:          PREM11
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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