emfluence Helps All-Natural Company Increase Email Marketing Revenue by Avoiding the SPAM Trap

KANSAS CITY, MO--(Marketwire - April 6, 2009) - A "peek behind the shower curtain" has increased email-driven online sales by 20 percent for Indigo Wild, creators of the all-natural Zum line of bath and body products. This increase is attributed in part to new email technology that allows Indigo Wild to pre-flight email marketing messages in order to increase the odds of reaching customer inboxes.

Email marketing company, emfluence, assists with deliverability, tracking, reputation monitoring and content for clients like Indigo Wild. Their integration of ReturnPath's Campaign Preview toolset gives clients the ability to pre-flight messages to determine if any of the content in the message looks like SPAM. Specific words or phrases that might cause a SPAM filter to block the message are identified and scored so clients can decide if they want to edit the copy to something more SPAM-filter friendly.

In addition, messages are tested through 11 common SPAM filters, including McAfee '08, Norton '08, Outlook '07, SpamAssassin, Postini and six others, to determine the likelihood of getting through. If a message is blocked by any of the filters, the marketer will know and can make adjustments prior to deploying the campaign. http://emfluence.wordpress.com/2009/04/01/11-most-important-spam-filters-in-email-deliverability/.

Many common words are detected by filters as SPAM words. To see a list of the top SPAM phrases in email marketing, visit http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm.

Using this new functionality for email campaigns can increase site traffic and sales conversions. Carolyn Gates, marketing director of Indigo Wild, said, "Prior to having access to this kind of information, our messages were clearly getting blocked by SPAM filters based on content issues. With the pre-flight tools, we've seen an increase in sales that we can directly attribute to an increase in deliverability."

The Emailer also includes a preview tool to view renderings of how messages will appear in common email clients like Outlook, AOL, Yahoo! Mail, and Gmail. David Cacioppo, managing partner of emfluence, said, "We are committed to improving our clients' deliverability and rendering by helping them avoid common mistakes that can block legitimate email. With all the effort that goes into email campaign strategy, effective deliverability and rendering is critical for obtaining and analyzing results."

About ReturnPath

Founded in 1999, ReturnPath is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates, and achieve significant returns on their investments from their email programs. For more information, please visit www.returnpath.net.

About emfluence

emfluence is a full-service interactive marketing company based in Kansas City, Missouri. emfluence's roots run back as far as 1999, when it was the fastest growing division of a full service advertising agency. In 2003, emfluence gained its own identity and became its own legal entity. Since that time, emfluence has provided interactive marketing services for numerous agencies and direct clients across almost every industry segment. emfluence has provided email marketing solutions for companies such as Hallmark, DeVry University, Payless, Indigo Wild, Norwegian Cruise Line, Boulevard Brewing Company, Ace Hardware, CommunityAmerica Credit Union, American Century Investments, Associated Wholesale Grocers, The Helzberg Entrepreneurial Mentoring Program, Original Juan Specialty Foods and Greenies among many others. For more information, visit www.emfluence.com. You can also follow emfluence on Twitter at http://www.twitter.com/emfluence.

Contact Information: Contact: Valerie Jennings CEO Jennings Public Relations & Advertising Lila@JenningsPR.net 816-221-1040