Attorney Directory WhoCanISue.com Launches Florida Consumer Media Advertising Campaign

BOCA RATON, FL--(Marketwire - April 7, 2009) - Whocanisue.com, the new site that lets consumers learn about their legal rights and connect directly with attorneys of their choice, today announced a first-phase South Florida regional rollout of its new national consumer media campaign featuring television, print and outdoor advertising to promote the whocanisue.com theme, "Know your rights, find the right attorney."

The whocanisue.com consumer media campaign debuts this week with two 30-second ads running on broadcast TV channels serving the three most populous counties in the State of Florida, Miami-Dade, Broward and Palm Beach, with a combined total population exceeding 5.5 million. The TV advertising campaign will be accompanied by 1/2-page newspaper advertisements and high-visibility outdoor advertising currently in place on more than 60 billboards and locations along city streets and highways throughout South Florida.

Whocanisue.com allows potential clients to easily browse and learn online about aspects of the law that may pertain to their case and then connect with an attorney of their own choosing when -- and only when -- they are ready. Whocanisue.com does not require consumers to reveal confidential details or provide their name and phone number. Users complete a question path to determine their qualification for a particular claim, then review the profiles of attorneys who advertise on the site. Consumers can initiate an instant message or phone call with the attorney, or request that the law firm contact them directly.

"In recent years, the public has become increasingly frustrated over the erosion of consumer protection and individual rights through excessive deregulation of the institutions, agencies and laws that once protected them," said Curtis Wolfe, founder and CEO of Whocanisue.com. "Whocanisue.com provides a secure place online where individuals can gain a better understanding of whether their rights have been violated, get information on nearby attorneys experienced in handling similar cases and then initiate contact with those attorneys when and how they choose."

The television ads can be seen starting this week on leading South Florida TV channels WFLX (Fox29) and WSFL (CW). The ads adopt a comical style to focus viewer attention on the choice and ease involved in connecting with attorneys through the whocanisue.com website without being intimidating to the user.

In one TV ad, a patient bandaged head-to-toe awakens to survey his hospital surroundings. Spotting a nurse at the foot of his bed he calls out, "Nurse, who can I sue?" -- only to engage in a parody of the old "Who's on First?" comedy routine, the impatient nurse finally telling him about "whocanisue.com, silly! There you can learn about any legal claims and contact the attorney of your choice when you're ready."

Consumers can also view the TV ads online at YouTube, sharing the video with friends and social networks and learning more about the service on the dedicated whocanisue.com channel at: www.youtube.com/wcismedia.

Whocanisue.com, backed by individuals from the legal and online marketing communities led by venture capitalist and former Holiday Isle Resort and Marina partner Vincent L. Celentano, was launched in August 2008 at the Annual Meeting of the American Bar Association. Since the end-September launch of the company's "beta" website, whocanisue.com has received hundreds of thousands of visits from individuals seeking more information about their legal rights and to find attorneys in their area.

Designed to fill the gap in the market with a model that gives consumers greater control, safety, and efficiency, whocanisue.com allows users to select the attorney of their choice from among lawyers who advertise on the website. It does not field incoming queries from clients in order to direct them to an attorney chosen by the service and is therefore in compliance with bar association rules and regulations that restrict activities of referral services.

At whocanisue.com, users can find information about a growing number of legal topics, including: Accidents, Product Liability, Discrimination, Financial Services, Health Care, Employment, Family Law, Criminal Law, Nursing Homes and more. More information is available online at: www.whocanisue.com.

About WhoCanISue.com

Whocanisue.com is the new service that brings together qualified individuals and attorneys using a proven model of providing real-time answers while protecting privacy and confidentiality. Attorneys can learn more about membership in the whocanisue.com attorney network at whocanisue.com or by calling (561) 300-4288. The company, based in Boca Raton, Florida, is privately held.

Contact Information: Media Contact: Alan Penchansky / Michael Tangeman The Pen Group Communications (305) 529-1944 alan@thepengroup.com