BOSTON, MA--(Marketwire - April 9, 2009) - New research from Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS), has revealed the top three practices Best-in-Class
companies follow to develop embedded systems in their quest to create
"smarter" products. As companies struggle to be successful in the current
economy, many are incorporating embedded systems to add new inventive
features to their products that will influence buying behavior. However,
the inherent complexity of the mechatronic aspects of these products, in
addition to zero tolerance for bugs and constantly changing requirements,
make this a very difficult task. Companies that successfully address these
challenges are reaping the benefits with higher profitability. The report
titled, "
Embedded Systems Development: Three
Proven Practices for Speed and Agility," examines what leading
companies are doing.
Best-in-Class companies report increasing the amount of embedded software
in their products by 2.6 times over the last 3 years. Despite that, they
also report an impressive 25% reduction in their development time over the
last two years, compared to a 6% increase experienced by their competitors.
Their methods have allowed them to get their products to market more
quickly, capture market share, and bring in expected revenues 19% more
often than their competitors. One of the practices leading to this success
is their ability to manage requirements. "Top performers are successfully
capturing what customer want, defining that into the product feature
requirements, and managing those requirements to ensure they make it into
the final product," observes, Michelle Boucher, Research Analyst, Product
Innovation & Engineering, Aberdeen Group. "Not only does this avoid errors
due to unclear requirements, but it ensures their products stay aligned
with market needs and have the needed features that will drive revenues."
A complimentary copy of this report is made available thanks in part to the
support of the following underwriters: IBM and PTC. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com//summary/report/benchmark/5716-RA-embedded-systems-development.asp.
For additional access to complimentary
Product
Innovation and Engineering Research, please visit
http://research.aberdeen.com/index.php/-product-innovation.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen Group for insights
that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michelle Boucher
Aberdeen Harte-Hanks
(617) 854-5345
Michelle.Boucher@aberdeen.com