Changes in the shareholdings of the company's management

This is a notification of changes in the shareholdings of the company's
management employees, who are obligated to give and pass on notifications,
pursuant to the Danish Securities Trading Act. 


Name                     Peter Skak Olufsen
Reason                   Member of the Board of Directors,
                         in compliance with article 28 a (2.1.) of the
                         Danish Securities Trading Act 
Issuer                   Bang & Olufsen a/s
ISIN                     DK0060177624
Designation              Subsription rights
Nature of Transaction    Sale
Trading Date             24 April 2009
Market                   OMX Nordic Exchange Copenhagen A/S
Number                   98,000
Market price (DKK)       1,977,420.60


Kim Bo Hansen
Director, Global Counsel



For any further information, please contact:
Director, Global Counsel Kim Bo Hansen, tel.: +45 9684 5167.