Enterprise Rent-A-Car Doubles Number of Hybrids in Fleet; Establishes 'Hybrid Branches' at Four Virginia Airports

RICHMOND, VA--(Marketwire - April 28, 2009) - Enterprise Rent-A-Car is designating four airport rental locations in Virginia as "hybrid branches" -- part of a broader move that adds nearly 5,000 additional gas/electric hybrids to its nationwide fleet. The designated "hybrid branches" have a high concentration of the new hybrids available and customers will be able to reserve these hybrids online or by phone.

Enterprise already was home to the world's largest fleet of fuel-efficient vehicles. The addition of nearly 5,000 hybrid vehicles more than doubles the number of hybrids the company owns. Hybrids can achieve greater fuel economy, use less gasoline and have fewer emissions than traditional vehicles.

Across Virginia, the hybrid branches are located at:

--  Newport News/Williamsburg International Airport
--  Norfolk International Airport
--  Richmond International Airport
--  Roanoke Regional Airport
    

Nationwide, the new hybrids are available at nearly 100 locations in approximately 30 major markets, including the 10 busiest airports for business travelers in the United States. Markets include California (Los Angeles, San Francisco, Sacramento, Fresno); New York (Albany, Buffalo, New York City, Rochester); Colorado (Denver, Boulder); Florida (Orlando, Tampa); Oregon (Eugene, Portland); Texas (Austin, Dallas, Houston); Atlanta; Boston; Detroit; Minneapolis; Philadelphia; St. Louis; Seattle and Washington, D.C.

Customers will be able to choose from hybrid vehicles such as the Toyota Prius. Local rental rates start at $48.00 per day but will vary according to market conditions; rates also will vary at locations throughout the country.

"Whether they're traveling for business or pleasure, our customers continue to seek out environmentally friendly and fuel-efficient vehicle options," said Brian Duffy, vice president and general manager for Enterprise Rent-A-Car in Virginia. "Doubling our fleet of hybrid vehicles nationally and making more of them available in Virginia is in direct response to that demand. This move also furthers our commitment to help grow the market for new engine technologies and alternative fuels."

Customers can reserve a hybrid at any of the designated "hybrid branch" rental locations online at www.enterprise.com or by calling 1-800-RENT-A-CAR.

The designation of hybrid branches nationwide continues Enterprise's environmental commitment to growing the market for alternative fuels and technologies. The Enterprise family of companies, which is owned by the Taylor family and includes the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, has the industry's most comprehensive environmental sustainability platform that includes:

--  Embracing new, clean technologies -- In addition to the focus on
    hybrids, Enterprise has designated eight "E85/FlexFuel" branches where as
    much as 30 percent of the local fleets are FlexFuel vehicles capable of
    using E85 (a blend of 85 percent ethanol and 15 percent gasoline). In
    addition, Enterprise fuels those vehicles from a nearby E85 fueling
    station.
--  The world's largest fleet of fuel-efficient vehicles -- Nearly 450,000
    cars in the combined Enterprise, National and Alamo fleet average a highway
    fuel efficiency rating of at least 28 mpg or better; nearly 230,000 average
    32 mpg or better; and nearly 425,000 have earned the U.S. Environmental
    Protection Agency's SmartWay certification mark -- a distinction the EPA
    grants to vehicles that emit relatively low levels of both regulated
    pollutants and greenhouse gases such as CO2.
--  Customer Carbon Offsets -- Enterprise, National and Alamo customers
    can offset the CO2 emissions of their rental cars by opting to pay $1.25
    per rental to fund certified offset projects through TerraPass. The
    company's charitable foundation will match customer contributions
    dollar-for-dollar, up to $1 million. In the first year, the carbon offset
    program generated $440,000 and offset 42,000 metric tons of carbon dioxide.
--  Research -- In 2007, the Taylor family donated $25 million to create
    the Enterprise Rent-A-Car Institute for Renewable Fuels, where top
    scientists are working on alternatives to finite fossil fuels by finding
    new ways to create fuel from renewable, reliable plant sources.
--  Conservation -- The company's charitable foundation has pledged $50
    million to plant 50 million trees over 50 years through the 50 Million Tree
    Pledge, a public/private/nonprofit partnership with the Arbor Day
    Foundation and the U.S. Forest Service. Trees are being planted on public
    lands in the U.S., Canada and Europe.
    

All told, over the past several years the Taylor family and their companies have contributed or pledged more than $120 million to environmental initiatives. For more information about the full environmental platform, visit www.keystogreen.com.

About Enterprise Rent-A-Car

Founded in 1957 and headquartered in St. Louis, Enterprise Rent-A-Car is an internationally recognized brand with the largest fleet of passenger vehicles in the world today, more than 700,000 cars and trucks. Enterprise also operates a network of 7,000 neighborhood and airport rental locations in the United States, Canada, the U.K., Ireland and Germany. Enterprise of North America is part of a global strategic alliance with Europcar, creating the world's largest car rental network.

As North America's largest car rental company, Enterprise is known for its exceptionally low rates, neighborhood convenience and its outstanding service, including picking up local customers at no extra cost. Ranked No. 18 on the Forbes Top 500 Private Companies in America, Enterprise has branch offices located within 15 miles of 90 percent of the U.S. population. In addition, Enterprise has ranked highest in customer satisfaction among airport rentals in nine out of the past 10 years, according to J.D. Power and Associates Rental Car Satisfaction Study. For more information about Enterprise, visit www.enterprise.com.

Contact Information: For more information, contact: Lisa Martini Enterprise Rent-A-Car 314-512-2352 Becky Vollmer Fleishman-Hillard 314-982-9198