NEW YORK, May 4, 2009 (GLOBE NEWSWIRE) -- Alloy Media + Marketing (Nasdaq:ALOY), a leading provider of youth-focused innovative media, today announced the expansion of its Alloy Media Network. Joining the top ranked TEEN.com Network, Alloy introduces the TWEEN.com Network (www.tween.com), a premium media content and advertising platform that reaches the 8-12 year old market. The TWEEN.com Network provides brand marketers highly scalable video and banner display programs as well as integrated advertising solutions to reach a large and concentrated online tween audience, in parent-friendly and monitored digital environments.
"The TWEEN.com Network marks an important extension of our youth focused web network," stated Jamie Elden, VP, Digital and Branded Entertainment for Alloy Media + Marketing. "Tweens make up a considerable share of the online youth market and represent an attractive demographic for a wide range of age-appropriate advertisers. The addition of highly targeted TWEEN.com is a natural progression for Alloy and affords our clients an efficient and effective advertising environment."
The TWEEN.com Network includes popular Alloy-owned websites representing some of the top-selling youth entertainment properties, including The Clique (www.jointheclique.com), The Sloane Sisters (www.sloanesisters.com) and Pretty Little Liars (www.prettylittleliars.com), as well as Jonas Brothers Fan (www.jonasbrothersfan.com), Popstar! Online (www.popstaronline.com), and other leading tween-focused entertainment, educational and gaming focused platforms. Overall, TWEEN.com Network sites reach over 15 million unique monthly users, according to digital media measurement firm, comScore. The network will be supported by Alloy's dedicated, youth-focused sales and production team, who offer clients extensive and demonstrable market expertise.
Mr. Elden added, "We look forward to growing the TWEEN.com Network with select properties that complement our family of sites and that match tweens evolving and varied interests. We're excited to extend the benefits of the network to a wide range of marketers and allow them to optimize campaigns that focus on this large and sought-after consumer group, and which also gain the seal of approval and attention of a large community of moms."
The Alloy Media Network also expands with the addition of premier online property, Candystand.com (www.candystand.com), the worldwide leader in free-to-play family-friendly gaming, which joins through an exclusive marketing and advertising partnership.
"We are thrilled that Candystand.com will be part of the Alloy Media Network and look forward to working with Alloy as we continue to provide brands with unique and exciting consumer engagement offerings for which our property is so well known," stated Scott Tannen, President of Funtank LLC, owners of Candystand.com. "Both the Alloy and Candystand.com brands have long been regarded as trusted media resources that deliver measurable success in appealing to the youth audience. This partnership presented a very appealing synergy and we look forward to the opportunities ahead of us."
Alloy's established TEEN.com Network has enabled a growing list of advertisers, including market leaders Sears Holdings, Paramount Pictures, LG Mobile Phones, and Pentel, to successfully connect with young consumers. The TEEN.com Network has held the #1 ranking under comScore's "Teens-Community" category for four consecutive months.
ABOUT ALLOY
Alloy Media + Marketing (AM+M) (Nasdaq:ALOY) is one of the country's largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies including half of the Fortune 200. For further information regarding Alloy, please visit our corporate website at www.alloymarketing.com.
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ABOUT CANDYSTAND.com
Since 1997, Candystand.com is one of the Web's leading online gaming and entertainment destinations, garnering nearly 10 million visits per month and averaging 13 minutes per visit. With an ever-expanding portfolio of hundreds of free-to-play online games, Candystand.com is regarded for its exclusive catalog of high-quality games suitable for the entire family. In February 2009, Candystand.com was a recipient of the prestigious WiredKids Best of the Web Award, presented by WiredSafety, the largest and oldest online safety, education and help group in the world. To experience free games visit Candystand.com.