AllHipHop.com Selects Kaltura's Open Source Online Video Platform for Full Media Management

NEW YORK, NY--(Marketwire - June 2, 2009) - AllHipHop.com, the world's most widely read Hip Hop entity, announced today that it has selected Kaltura, Inc. (http://www.kaltura.com), developer of the first open source video platform, for full video management on the site. Now live on AllHipHop.com, Kaltura's video platform allows administrators to publish, manage, distribute and monetize content. As a second phase, AllHipHop.com will enable its users to interact with the site and with each other using Kaltura's unique UGC features.

"AllHipHop.com is the place where people come to get updated on all things happening in the world of Hip Hop -- obviously rich-media is a huge part of the site and a key reason why people visit," said Derek Frempong, Director of Technology for AllHipHop.com. "We looked far and wide for the right online video platform that would allow us to fully manage and control our content, as well as provide cutting-edge features that could further enhance our users' experience and their interaction with the site -- Kaltura was the best we could find."

AllHipHop.com features daily news, rumors, interviews, reviews, multimedia, a fast growing community and other interesting Hip Hop-related content. Now all of the video content on the site is powered and managed by Kaltura's open source video platform. Using Kaltura, AllHipHop.com offers an embeddable player through which users can share and virally distribute videos, support monetization for rich-media content and will enable users to interact with content and each other through Kaltura's UGC uploading and remixing features as part of the site's new social network.

"AllHipHop.com has done a phenomenal job integrating and leveraging the many flexible features of our video platform -- the site is a great example of how content should be presented, distributed and monetized," said Ron Yekutiel, Kaltura Chairman and CEO. "The fact that our online video platform is open source allows us to provide publishers of all sizes with the most flexible array of tools and capabilities coupled with unbeatable prices and continued innovation."

About AllHipHop

AllHipHop.com features daily news, rumors, interviews, reviews, multimedia, and a fast growing community. AllHipHop.com has been delivering daily news alerts to music industry tastemakers and hip-hop lovers through two-way pagers, cellphones and email addresses since 1998. AllHipHop.com is the most widely read Hip-Hop web site in the world. Such publications as CNN, USA Today, Fox News Network, XXL and many others utilize AllHipHop.com as a credible source for Hip Hop News. In 2006, AllHipHop.com won the Rising Stars Award from Black Enterprise. In 2007, PC Magazine (http://en.wikipedia.org/wiki/PC_Magazine) listed it as one of the "Top 100 Undiscovered Web Sites." (http://en.wikipedia.org/wiki/AllHipHop.com#cite_note-3) Essence (http://en.wikipedia.org/wiki/Essence_(magazine)) magazine has dubbed it "the CNN (http://en.wikipedia.org/wiki/CNN) of hip-hop." (http://en.wikipedia.org/wiki/AllHipHop.com#cite_note-inc-5)

About Kaltura

Kaltura provides the world's first Open Source Online Video Platform. With more than 27,500 active publishers, Kaltura's flexible framework empowers any site with advanced video functionality. Founded in 2006, Kaltura's open source code is available as a free Software Development Kit and as downloadable packages for leading platforms -- such as Drupal, WordPress and MediaWiki. Kaltura also provides supplementary paid services including maintenance, support, integration, professional development, streaming and hosting, ad serving, content syndication, and aggregation of related third party services. Since its public launch, New York-based Kaltura has won numerous awards, such as Microsoft and TheMarker's 'Most Promising Start-up in Israel' for 2009, TechCrunch40 People's Choice award, Mashable's 'Open Web' award, AlwaysOn's top 250 global company and top 100 media company awards, and TV Week's 5 Video Startups to Watch in 2009. For more information, visit www.kaltura.com.

Contact Information: Lisa Bennett Kaltura (212) 981-3965 lisa.bennett@kaltura.com