ELECTRONICS
CONSUMER PREFERENCE
SHARE
Store May. 2008 May. 2009 +/- CEI*
Best Buy 29.0% 33.2% 4.2 114.46
Walmart 16.3% 20.2% 3.9 123.59
Amazon 1.0% 2.4% 1.3 229.43
Target 2.2% 2.8% 0.6 127.66
Sears 2.3% 2.7% 0.5 120.68
Sam's Club 0.8% 1.0% 0.3 132.45
Radio Shack 0.9% 1.1% 0.2 122.63
Costco 1.2% 1.2% 0.0 104.08
Internet 0.8% 0.9% 0.0 104.49
Fry's 1.4% 1.4% 0.0 100.22
*CEI measures growth in share of consumer preference year over year. An
index of 100 is flat, while an index of 105 indicates 5% growth.
Source: BIGresearch Retail Ratings Report, May 09
In May, Walmart is #1 for electronics purchases among shoppers who report a
household income of less than $50,000. The discounter showed growth in
consumer share (25.6% in May 08 to 28.7% in May 09) with a CEI of 112.19,
while consumer preference for Best Buy declined slightly for this segment
(27% in 08 to 26.5% in 09).
It doesn't appear that any retailer will claim Walmart's Health & Beauty
Care crown anytime soon. The big discounter leads with 31.4% shopping there
most often, more than triple the share of #2 Walgreens:
HEALTH & BEAUTY AIDS
CONSUMER PREFERENCE
SHARE
Store May. 2008 May. 2009 +/- CEI*
Walmart 27.2% 31.4% 4.2 115.49
Walgreens 7.2% 8.6% 1.5 120.55
Target 5.3% 6.6% 1.2 123.28
Dollar 0.6% 1.0% 0.4 165.72
General
CVS 7.2% 7.6% 0.4 104.92
Costco 0.9% 1.1% 0.2 125.09
Rite Aid 2.7% 2.7% 0.0 98.87
Avon 0.9% 0.9% -0.1 91.18
Meijer 1.1% 1.0% -0.1 92.42
Kroger 1.3% 1.1% -0.2 84.31
Source: BIGresearch Retail Ratings Report, May 09
For an excerpt from the May Ratings Report: http://info.bigresearch.com/.
BIGresearch's Retail Ratings Reports (RRR) are available monthly for 12
major merchandise categories. They are developed from BIGresearch's monthly
Consumer Intentions & Actions (CIA) Survey of over 8,000 online interviews.
About BIGresearch
BIGresearch is a consumer intelligence firm providing analysis of behavior
in areas of products and services, retail, financial services, automotive
and media. BIGresearch conducts the monthly Consumer Intentions and Actions
Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media
Survey (SIMM) of 15,000+ respondents. More information is available at
http://www.bigresearch.com
Contact Information: Contact: Chrissy Wissinger BIGresearch (614) 846-0146