-- "When we finally decided to investigate data feed management
solutions, one of the most demanding shopping seasons was approaching, and
we had no option but to fast track our online channel marketing project.
After researching various vendors, we selected Mercent because of its
reputation and proven performance in the marketplace," said Steve Tazic,
ecommerce marketing manager, Abt Electronics. "To further complement the
Company and its technology, Mercent has one of the most responsive and
knowledgeable professional services teams in the industry. They had our
system up-and-running in less than 30 days -- just in time for the holiday
shopping season."
-- "Given an increasingly competitive retail environment, we knew we
needed to elevate our online channel outreach for sales success. After
evaluating several vendors, we chose Mercent because of their superior
platform and highly qualified professional services team," said Sue
Ghilarducci, director of marketing, Sur la Table. "We're already seeing
solid results from our investment in Mercent Retail software services."
-- According to Buyz.com CTO Leon Kuperman, "Mercent can tell us on a
granular level what advertising options are profitable and what options are
not, and with that information we can set a typical return on ad spend goal
of about 400 to 500 percent and actually meet that."
According to Eric Best, CEO of Mercent, "We are absolutely thrilled to
announce this latest round of customers. Mercent has made it a top
priority to ensure our customers can successfully navigate the complex
online advertising environment for the benefit of their business. This
means providing them with the tools and services required to optimize their
cross-channel marketing processes, monitor and manage their marketing
budget, and ultimately increase profit margin and revenues."
Mercent Retail is the industry's most comprehensive on-demand channel
management platform designed exclusively for online retailers. The
platform makes it easy for merchants to increase revenue and gross margins
by promoting and selling the right products with the right merchandising
offers on key retail channels.
Merchants can access more than 200 million shoppers through the Mercent
Shopping Network, an advertising program that connects merchants to more
than 50 leading shopping channels through one low-cost, single point of
integration; Mercent-integrated transactional online marketplaces including
Amazon.com, Buy.com, and eBay; leading referral-based shopping portals such
as Shopping.com, NexTag, Shopzilla and Google Product Search; and affiliate
marketing programs such as LinkShare and Google affiliates.
Mercent's platform meets the unique business requirements of online
retailers, providing:
-- Single and seamless integration with back-end retail e-commerce
systems
-- Fast and simple system set-up
-- A friendly and flexible user interface with customizable dashboards
-- Automated assortment, content and category management tools
-- Detailed reporting and analysis on sales, customer conversion rates,
advertising spend and product profitability
-- A world-class, dedicated professional services team that provides 24/7
support
Mercent is exhibiting at this year's Internet Retailer 2009 Conference in
Booth #645. The conference takes place starting today, June 15-18, 2009 at
the Boston Convention and Exhibition Center in Boston, MA. For an
in-person demo contact Mercent Sales at 206 832 3900 or sales@mercent.com.
Information regarding Mercent Retail shopping feed management
technology, Mercent Performance marketing services, and the complete list
of online marketing
channels in the Mercent Shopping Network is also available at
www.mercent.com.
About Mercent:
Mercent provides online marketing
technology and services to help retail merchants optimize performance
across online marketing channels. Mercent's on-demand platform, Mercent
Retail, connects existing retail management systems and The Mercent
Shopping Network, a network of more than 50 online shopping destinations
including transactional
marketplaces such as Amazon.com and eBay
Large Merchant Services, comparison shopping
engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion
programs like Yahoo! Search Submit Pro, and affiliate marketing programs
such as LinkShare and the Google Affiliate Network. Mercent Retail makes it
easy for merchants to increase revenue and gross margins by promoting the
right products with the right merchandising offers and placement using
optimized product data feeds
to these key retail channels.
Mercent customers include 1-800-Flowers, Bass Pro Shops, Brookstone,
GUESS?, L'Occitane USA, Redcats Group, REI, Petco, Sur La Table, Abt
Electronics, and other leading retailers. Mercent is an Amazon.com
Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified
Provider, SHOP.COM Certified Data Feed Provider, certified Google Product
Search Partner and Yahoo! Search Submit Pro certified feed provider.
Founded by veterans of Amazon.com, Mercent is a venture-funded company
based in Seattle, WA. For more information, visit www.mercent.com.
Contact Information: Mercent PR Contact: Kristine Szarkowitz Tel: 206. 310.5323