HOFFMAN ESTATES, IL--(Marketwire - July 6, 2009) - Sears (NASDAQ : SHLD ), the nation's
leading appliance retailer, is giving consumers one more reason to shop
Sears first for their appliances, with the introduction of the "Sears Buyer Protection(SM)
Program" -- the only program of its kind made available among national
major home appliance retailers. The Sears Buyer Protection Program,
available July 6, 2009 through August 1, 2009, will cover major appliance
purchases over $399 when purchased with your Sears card if the
accountholder loses his or her job. The program even covers the cost of
service agreements, installation, delivery and more if those items were
purchased with the appliance. "The beauty of this program is it's
absolutely free with your Sears card," said Kevin Brown, vice president and
chief marketing officer for home appliances at Sears. "Our customers have
told us that even with the Sears best price guarantee, they have been
deferring much-needed appliance purchases. With Sears' Buyer Protection
Program, customers can move forward with confidence and make a purchase
knowing that if something unforeseen happens with a job, the Sears Buyer Protection
Program will credit their Sears account for that purchase and allow
them to keep the appliance," Brown said. "This is available for all home
appliance brands carried at Sears, which has the nation's best selection of
appliance brands. That includes LG, Samsung, Whirlpool, G.E. and America's
number one appliance brand -- Kenmore."
How it Works
If a customer purchases a major home appliance over $399 with a
Citibank-issued Sears card and loses his/her full-time job after 60 days
and up to 1 year from the date of the purchase, 1/12th of the purchase
price will be credited to the account each month that the customer is
unemployed. This credit covers the appliance and related accessories,
extended warranties, maintenance agreements, protection and service
agreements, delivery
haul-away, installation and sales tax. If the customer is still unemployed
one year after the purchase, they will receive a credit to their account
for the remaining purchase amount. The customer keeps the appliance and
will owe nothing on that purchase. The customer can make their purchase at
a Sears store or at www.sears.com. Excludes Sears Outlets and The Great
Indoors. Not available to residents that have a billing address or make a
purchase in Puerto Rico and Guam.