BOSTON, MA--(Marketwire - July 8, 2009) - Organizations that achieved the leading
performance designation in the use of blogs, wikis, corporate social
networking and other online collaboration tools throughout the talent
management life-cycle demonstrated a 39% reduction in training costs while
simultaneously improving engagement and quality of hire by 33% each,
according to the Aberdeen Group report "
HR Executive's Guide to Web 2.0: Cracking the Code for
Talent Management." The research from
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), details the business benefits derived from utilizing Web 2.0
tools across the talent management lifecycle.
The report uncovers how the industry's top performers are achieving success
by utilizing social networking technologies, and found that organizations
utilizing these tools were twice as likely to achieve Aberdeen's
Best-in-Class designation. The report serves as a guidebook for leaders
looking to understand what social media tools are having the greatest
impact, and the smartest strategies for implementing them.
"Organizations that take advantage of the power of these types of tools to
foster communication and collaboration across today's dispersed and diverse
workforce achieve the biggest performance gains," said Mollie Lombardi,
research analyst for human capital management, and co-author of the
Aberdeen Group report. "With top performers achieving a one and a half
times greater year-over-year improvement in training costs, along with
significant reductions in time to productivity and quality of hire, the
benefits are very real in both savings and performance."
A complimentary copy of this report is made available due in part by the
following underwriters: SAP and SilkRoad technology. To obtain a
complimentary copy of the report, visit the link:
http://www.aberdeen.com/link/sponsor.asp?cid=6070.
Visit
Research.Aberdeen.com for
additional access to complimentary
Human Capital Management.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Mollie Lombardi
Aberdeen Group
(617) 854-5216
mollie.lombardi@aberdeen.com