Something old, something new. LBi create fashion design competition with star stylist Mrs Jones for Oxfam DIY

PRESS RELEASE
Stockholm/Amsterdam, 13 July 2009

Oxfam has today launched a unique competition inviting the public to
create their own customised garment from old clothing or recycled
materials and have it judged by renowned British stylist Mrs Jones.
LBi created the campaign.

Part of the launch celebrations for Oxfam DIY,
http://www.oxfam.org.uk/shop/content/diy/oxfamdiy.html?ito=3213&itc=0
the organisation's new online fashion resource, entrants are invited
to use materials from their own wardrobe or an Oxfam store and submit
a photo of their customised item, modelled by themselves or a friend,
to the competition page on Flickr.
http://www.flickr.com/groups/oxfamdiy

The winning designer will have a one-of-a-kind item created
especially for them by Mrs Jones. The top five shortlisted designs
will also be featured on the Oxfam DIY website.
Fee Doran, aka Mrs Jones, is famed for her pop star creations, which
include Kylie's 'Can't Get You Out Of My Head' white hooded catsuit
and styling for The Killers.

Proving just what you can do with Oxfam's second-hand clothing, Mrs
Jones recently styled a photo shoot featuring "real" people modelling
unique looks created entirely using garments from Oxfam's recycling
facility, Wastesaver.

Mrs Jones says: "Seeing as I've always shopped in Oxfam, creating
Oxfam DIY was the perfect opportunity to give something back. It's a
rare feeling in fashion to be doing something ethical, sustainable
and worthwhile. We've taken a look at people's attitudes to fashion
and consumption, and are giving them the materials, ideas and
confidence to create their own looks via Oxfam DIY."

Sarah Farquhar, Oxfam Head of Retail, says: "Oxfam DIY is about
giving people the chance to express their own unique personalities
through design. Our range of second-hand clothing offers a wealth of
possibilities for creative minds, and this competition will give
aspiring designers the chance to have their work seen by one of the
best stylists working today."

For inspiration and information on how to enter visit
www.oxfam.org.uk/DIY. Entries close on July 15th.

See photos below from Oxfam's DIY flagship store.

For further information please contact:
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com