Movie Review Intelligence, Inc. Launches Web Site to Become the New Industry Standard in Movie Reviews

LOS ANGELES, CA--(Marketwire - July 14, 2009) - A new industry standard for measuring and understanding movie reviews, Movie Review Intelligence, Inc. announces the launch of www.MovieReviewIntelligence.com, giving moviegoers and industry professionals -- critics, filmmakers, marketers, distributors, exhibitors, and publishing editors -- the most accurate, detailed, and complete picture of movie reviews possible.

MovieReviewIntelligence.com offers commentary, charts, summaries, averages and comparisons in real-time. The company collects movie reviews on a 24-hour basis, analyzing hundreds of reviews each week in meticulous detail, with the goal of providing a new professional standard for measuring and understanding movie reviews.

MovieReviewIntelligence.com collects reviews from over 65 U.S. and Toronto newspapers, magazines, alternative weeklies, NPR and 'At the Movies.' These publications and critics have been selected because they are the most influential and representative of their kind, as measured by the size of their readership and audience, and largely comprise the body of reviews that moviegoers are seeing, reading and hearing.

Proprietary research conducted on behalf of MovieReviewIntelligence.com shows that 81 percent of moviegoers follow movie reviews. This represents 71,485,980 moviegoers who follow reviews.

"Movie reviews continue to be a fundamentally important part of the decision making process for a vast majority of moviegoers," said David Gross, founder, editor and publisher of Movie Review Intelligence, Inc. "Reviews set the tone. What sets us apart is the fact that we have come up with an approach that accurately reflects what is going on in the real world, in the real moviegoing marketplace. What counts is what moviegoers are reading and seeing, and that is what we measure." Gross has 25 years of movie marketing experience and has held executive marketing positions at 20th Century Fox, the National Research Group (NRG), the Walt Disney Studios, MGM/United Artists and HBO.

The following are the key factors that MovieReviewIntelligence.com analyzes:

Positive Review Ratings: A 1 to 100 percent score that reflects the full range of reviews. The ratings are broken down by taste and geographic sub-groups so that moviegoers can understand how a movie appeals to them.

Review Mixture: This is the degree of variance among a movie's reviews.

Coverage, Volume, and Length: These show the size of the reviews.

Review Timing: This is a measure of when a movie's reviews are published.

Review Media Value: This is the estimated dollar value the reviews would be worth if their print space and airtime were bought like advertising.

In summary, by analyzing the reviews in meticulous detail, MovieReviewIntelligence.com can say with confidence, "These are a movie's reviews in the real world."

Go to www.MovieReviewIntelligence.com for more information about movie reviews.

Note: MovieReviewIntelligence.com is an independent Web publication and is not affiliated with a movie company or other communications corporation.

Contact Information: Media Contact: Kristin Gabriel MarCom New Media www.marcomnewmedia.com T: 323.650.2838 E: MovieReviewIntelligence.com, Inc. T: 310.828.0976