CHICAGO, July 28, 2009 (GLOBE NEWSWIRE) -- Dotomi, Inc. (www.dotomi.com), the leader in personalized media that's more relevant for consumers and more efficient for advertisers, today announced its new Multivariate Testing (MVT) for display advertising which lets marketers quickly and dynamically test multiple ad variables to identify the best combination that will deliver the highest consumer relevancy and campaign return. Dotomi's MVT, along with their proprietary Personalized Media approach-which customizes display advertisements at the consumer level, allowing everything including the creative, copy, frequency, and media to be catered to an individual consumer-creates a unique offering that is unmatched in the marketplace today.
Testing using typical A/B methodology has always been an integral and effective part of Dotomi's campaign management. However, the practice can be limiting and time-consuming because it only allows testing of one campaign element at a time. Using advanced MVT algorithms, Dotomi is now able to test several aspects of a campaign at once within a single banner to find the right combination of content elements (offers, text, call-to-action, copy) and design elements (background colors, image design, button designs, text design) to produce maximum conversion for their clients. In addition, Dotomi has the ability to report how influential or important each element was on conversion behavior to help customers understand what part of the banner has the greatest impact on conversion activity. In ongoing testing, Dotomi is then able to focus only on those elements that have the biggest impact on the banner's performance.
"Companies have successfully used multivariate testing to improve web site and email performance for years, but few have the technology infrastructure to deliver effective MVT for banner campaigns," said Ken Treske, COO for Dotomi. "By capitalizing on Dotomi's proprietary personalization engine, we're able to combine robust multivariate testing with dynamically rendered and individualized banner ads that are far more meaningful to the consumer and therefore more effective for the advertiser."
About Dotomi
Founded in 2003, Dotomi, Inc. is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows decisions such as the banner creative and media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement. The company has experienced hyper growth in the 3 years since raising venture capital and services 3 of the top 10 online retailers and 3 of the top 4 travel aggregators. For more information on Dotomi, visit www.dotomi.com.