CashGuard strengthens the grip in the Scandinavian market with Danish distribution agreement

CashGuard AB, a wholly owned subsidiary of PSI Group ASA and leading
provider of secure cash handling solutions for grocery and retail
trade, has signed a distribution agreement with Danish Scanvægt
Nordic A/S. The agreement comprises distribution and service of
CashGuard's cash handling solutions in Denmark - and represents an
important strategic move in liaison with a familiar partner in a
Scandinavian market with a significant anticipated potential.

- This marks an important milestone for PSI and CashGuard as we now
have an offensive sales and service network in place across the
entire Nordic region. In principle, this means we are taking a
further leap forward with increased availability and sales pressure
related to CashGuard throughout the Nordics. With an installed base
of approximately 14 000 CashGuard systems, of which almost all are
delivered in Sweden and Norway, a significant additional potential in
the Danish and Nordic market is expected - which may constitute one
of the strongest growth markets for CashGuard - as a natural
continuation of PSI's successful growth in the Norwegian and Swedish
markets. We liasion with a partner we know well from a long term
collaboration in other areas and together we will emerge as the
leading supplier of cash handling solutions in the Danish market,
says Jørgen Waaler, CEO of PSI Group ASA.

- Før sommeren i år inngikk vi en tilsvarende distributøravtale for
CashGuard på det finske markedet. Det innebærer at vi i løpet av kort
tid i henhold til strategien for internasjonalisering av CashGuard
har sikret en god plattform for videre vekst på våre nærmeste
markeder - med styrket evne til å levere komplette
kontanthåndteringsløsninger til kjeder med virksomhet i flere
skandinaviske og nordiske land. Som ledende partner for store kjeder
innen dagligvare og faghandel - med en kompetent og lokalt forankret
serviceorganisasjon på alle markedene - øker også gjennomslagskraften
i det operative arbeidet.

- Before the summer we entered into a corresponding distribution
agreement for CashGuard in the Finnish market. This means that we
during a short time frame and in accordance with the strategy for the
internationalisation of CashGuard, have secured a solid platform for
further growth in our local markets with enhanced ability to provide
complete cash handling solutions to chains with operations in several
Scandinavian and Nordic countries. As a leading partner for large
chains within grocery and specialist trade - with a skilled and
locally based service organisation in all markets - the impact of the
operational work also increases, adds Jørgen Waaler.

With strongly increasing demand for CashGuard's cash handling
solutions, and several new framework agreements with leading chains
in Norway and Sweden so far this year, the prospects for growth and
profitability in this field are good - both in the Nordic markets and
in new markets in Europe and internationally.

- In the Danish market we are experiencing a large potential related
to CashGuard and we perceive the Danish marketplace to be
particularly mature for this type of state-of-the-art cash handling
solutions as the overall market penetration to date has been low
compared with both the Swedish and Norwegian markets. With special
focus on the grocery and specialist chains of stores in Denmark - and
the entire Nordic region - we will, together with PSI and CashGuard,
make sure to take full advantage of the leading position also in this
market. At the same time we know each other well and should therefore
have the very best conditions for success, Per Bødtkjer, CEO of
Scanvægt Nordic A/S

Scanvægt Nordic A/S is a technology and service partner for grocery
and retail trade in Denmark - with a very similar position to PSI's
Retail Solutions in Norway and Sweden. Following several years of
cooperation and a similar product portfolio, for instance within
scales and labels, the customer base is quite identical. This
provides a good starting point for a commercial commitment to
CashGuard in the Danish market. As part of the initial cooperation
mainly test and pilot deliveries of CashGuard systems are expected
during the current year. Together with Scanvægt the objective is to
establish a leading market position for CashGuard in Denmark.

CashGuard AB is a subsidiary of PSI Group ASA and forms one of the
Group's three business areas; Cash Management Retail. The company's R
& D operations and management are located in Stockholm. An installed
base of approximately 14 000 CashGuard systems operate daily at all
kinds of cash points of retail sales. The client base includes mainly
Nordic grocery chains and retail stores, but increasingly also
European and international players.

For additional information please contact:
Jørgen Waaler
CEO of PSI Group ASA
Phone +47 905 90 010

Facts about PSI Group
PSI Group is a leading global provider of closed cash handling
solutions in the society and provider of retail technology for
improving the efficiency of price, goods and consumer information in
selected geographical areas.

PSI Group is head quartered in Rælingen (Norway) and employs a staff
of more than 400 in Scandinavia and Europe. The company is listed on
the Oslo Stock Exchange and Nasdaq OMX in Stockholm.

For more information, visit www.psi.no