LBi, PREMIER GLOBAL DIGITAL MARKETING AND TECHNOLOGY AGENCY, APPOINTS JUDITH CARR AS US MANAGING DIRECTOR

PRESS RELEASE
Stockholm/Amsterdam, 19 August 2009

Carr, A Key Executive at LBi's London Headquarters, to Spearhead
Stateside Debut, IconNicholson's Rebranding and Merger with Special
Ops Media

Ms. Carr to Guide These Leading Full-Service Digital Agencies into a
Single-and Singular-Powerhouse

Global digital marketing and technology agency LBi (www.lbi.com)
today announced the appointment of Judith Carr as US Managing
Director. Ms. Carr, who comes to New York City from "across the
pond," will now be based out of IconNicholson's Manhattan office,
where she will lead the LBi-owned, full-service digital agency's US
operations, and pave the way for its full integration with Special
Ops Media, a leading interactive agency acquired by LBi in 2008, as
well as its subsequent rebranding under the LBi umbrella. LBi Group
CEO Luke Taylor made the announcement.

Prior to her promotion as Managing Director, a position created
specifically for her, Ms. Carr served as Client Partner for LBi where
she was responsible for managing a significant sector of the
organization. During her enormously well-regarded tenure in this
post, she tripled the size of the British Telecom account, one of the
agency's most significant pieces of business, generating a 41%
increase in sales through BT.com and increasing conversion by 34%.
Ms. Carr also accumulated D&AD and Webby Awards in recognition of
campaigns developed for Inbev's Brahma beer and Sony Computer
Entertainment Europe; as well, she secured a number of
internationally renowned accounts, among them Garanti Bank, Starbucks
and Unilever.Ms. Carr first joined LBi in 2004 when it acquired and
merged full-service digital agencies Framfab and Wheel, where she
worked at the time.

In the acquisition of Special Ops Media, LBi adds to its portfolio a
company that is enormously successful in online marketing & strategy,
online media (planning and buying), creative services and online
publicity. With IconNicholson, LBi gains an agency with deep
expertise in strategy and analytics, user-centered experience design
and project management. Together, the duo forms an unmatched,
multi-faceted, digital marketing powerhouse.

"It is an amazing opportunity to play such a key role in bringing the
LBi brand to the US," said Ms. Carr. "I'm very passionate about the
work we do for our clients and now, due to the merging of
IconNicholson and Special Ops Media, we have an even greater scope of
services available to them. Our agency is all about blending insight,
creativity and technological expertise to provide solutions to brand
challenges and business problems-our clients love this and are
excited to see what more we can do for them."

"Ms. Carr uniquely understands how to sell this newly-merged offer to
complex blue chip clients," said Luke Taylor. "Ms. Carr was
instrumental in winning and driving forward significant global
agency-of-record mandates. Her strategic skills and client service
experience enable her to properly shape and augment the combined
organization so that LBi New York can become truly best in class."

For further information please contact:
Chris Macowski, The Morris + King Company för
LBi
+1212 561 7459, chris.macowski@morris-king.com
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext
in Amsterdam (symbol: LBI).
www.lbi.com