MTG: VIASAT SECURES POSITION AS LEADING ONLINE TV PORTAL IN SWEDEN

MTG: VIASAT SECURES POSITION AS LEADING ONLINE TV PORTAL IN SWEDEN

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that Viasat has secured its
position as the leading provider of online TV content in Sweden, by including
the catch-up TV services of Swedish broadcasters TV4 and SVT on its Viasat
OnDemand internet portal. The portal now includes the catch-up services for
channels that attract a combined 68.2% share of TV viewing in Sweden, as well as
over 1,000 movies and live coverage of major sports events. On-demand services
are also available to Viasat satellite subscribers with broadband connected
ViasatPlusHD recordable set-top boxes.

The SVT Play service can be accessed free of charge at www.viasatondmand.com,
alongside Viasat's own TV3 Play, TV6 Play and TV8 Play services. The TV4 Play
service will initially be made available free of charge, but will eventually be
part of a pay package containing TV4's offering. The play services enable
computer users in Sweden to watch streamed programming online that has already
been broadcast by the channels on television. 

The movie titles that are available on a pay-per-day basis include blockbusters
such as The Wrestler, Slumdog Millionaire, Milk, The Curious Case of Benjamin
Button and Millennium, whilst www.viasatondemand.com also provides pay-per-event
live streaming of premium sports events including UEFA Champions League games
and Formula One races, as well as pay-per-day TV series, documentaries and own
productions.  

Hans-Holger Albrecht, President & CEO of MTG, commented: “Internet penetration,
connection speeds, bandwidth and usage levels in Scandinavia are amongst the
highest in the world and this is continuing to shape both consumer behaviour and
the media landscape. Services such as Viasat OnDemand are the future of
television and we are one of the first broadcasters to create a portal of our
own and leading third party channels and content. Our online services now
feature content from all of the three leading broadcasters in Sweden, making us
the clear leader in this field, and we are working to secure similar positions
in our other markets”.

“The development of Viasat OnDemand reflects our commitment to make a wide range
of free and paid-for programming available to viewers on a flexible ‘anytime,
anywhere' basis via multiple distribution platforms including the internet.
‘Catch-up' and ‘On Demand' services enable viewers to choose when they want to
watch popular TV shows, movies and sports events, whilst the latest video
streaming and set-top box technology solutions enable broadband connected
viewers to enjoy these services on either the TV or the computer.” 

***

For further information, please visit www.mtg.se or contact:

Hans Holger Albrecht, Chief Executive Officer
Tel:       		+46 (0) 8 562 000 50
 
Investor & Analyst Enquiries:
Matthew Hooper/ Oscar Hyleen
Tel: +44 (0) 7768 440 414 / +46 (0) 707 620 024
Email:   		investor.relations@mtg.se 
                                                                                
   
Media Enquiries:
Bert Willborg		
Tel: +44 (0) 791 2280 850
Email:   		bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-TV and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates free-TV channels in the Czech
Republic, Hungary, Slovenia Bulgaria, Macedonia and Ghana. MTG's TV assets are
broadcast in a total of 30 countries and have 125 million viewers. MTG is also
the major shareholder in Russia's largest independent television broadcaster
(CTC Media - Nasdaq: CTCM), and the number one commercial radio operator in the
Nordic and Baltic regions.

Modern Times Group MTG AB Class A and B shares are listed on Nasdaq OMX
Stockholm's Large Cap market (‘MTGA' and ‘MTGB').

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 15
September 2009.