PRESS RELEASE Stockholm/Amsterdam, 17 September 2009 The Conservative Party has appointed LBi, Europe's largest online marketing and technology agency, as its lead digital partner in the run-up to the General Election. LBi will be providing The Conservative Party with a range of digital services, including web development, online advertising, and e-commerce. The main focus of their work will be the development of online tools that will help Conservative supporters campaign and raise money for the candidates and issues they care about. The first stage of this project will be launched at this year's party conference. Conservative Online Spokesman, Jeremy Hunt said: "I'm delighted that the Conservative Party is working with LBi. This is an important partnership between the political party that is leading the way in its use of the internet, and an agency that is leading the way in the digital industry. We have been working on some very exciting plans together, as you'll be seeing over the coming weeks." Anil Pillai, Managing Director of LBi UK, added: "Ever since our first meeting we felt a real connection with the Conservative Party seeing the common challenges and opportunities that digital media presents on the run up to the General Election. At LBi we seek to innovate and connect with an audience using the best blend of experts in the field around user experience, creative, CRM and technology. We shared an immediate understanding that this would be an absolute pre requisite to a successful relationship and LBi are really excited to be on board as the Conservative Party's prime digital partner." For further information please contact: Sarah van Praagh, Press contact, LBi UK +44 20 7063 6465, Sarah.VanPraagh@LBi.com Sue Beeby, Press contact Conservatives +44 7838 160 292 Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, eva.ottosson@lbi.com About LBi: LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs approximately 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com
The Conservative Party appoints LBi as lead digital agency in the run up to the General Election
| Quelle: LBI International AB