iMinds Launches New Category of Audio Books to Promote "On-Demand" Knowledge

NEWARK, NJ--(Marketwire - September 21, 2009) - iMinds, a newly formed company based in Sydney, Australia, today announced the release of a first-of-its-kind catalog of 8-minute audio books that deliver bursts of general knowledge. The first seventy-two of these "MindTracks" are now available for download in North America from Audible.com or Apple's iTunes and work with any MP3 player. iMinds MindTracks are a fun new way for inquisitive minds to get up-to-speed on a new topic and increase spheres of knowledge.

Initial titles include: 'The Federal Reserve,' 'Epidemics,' 'Parkour,' 'History of Whaling,' 'D-Day Invasion,' 'Seven Wonders,' 'Film Noir,' 'Stockholm Syndrome,' and 'Evolution.' iMinds' expansive library is a unique learning-on-demand experience that's compatible with people's devices, interests and lifestyles and introduce readers of all ages to a new way of learning. The iMinds catalog is expected to grow at an accelerated clip in the coming months, with hundreds of MindTracks available by the end of 2010.

"As interest in digital audiobooks becomes increasingly more mainstream, iMinds' entertaining and educational format is a bridging product for consumers who have not yet embraced the audio book format," said Christina Harcar, Director of Editorial Business Development, Audible, Inc. "We believe iMinds is a compelling new category of content that will appeal to a broad range of consumers; it's a new way for busy people to get up-to-speed on a new topic and increase their knowledge."

iMinds MindTracks are designed to be a well-rounded subject overview of a general knowledge topic. iMinds employs a mix of professional researchers, writers and topic experts to produce high quality content designed specifically for the spoken-audio entertainment format. All iMinds MindTracks include high quality voice-over artists mixed with a sound-scape of music and sound effects to keep listeners engaged. iMinds vets all content through a three-layer editing and fact-checking process to ensure the highest level of accuracy possible. iMinds MindTracks cover 12 main categories of interest: Ideas & Concepts, Politics, Law & Business, The Arts, History, People & Places, Medicine & Inventions, Sports & Action, Crime, War & Conflict, Pop Culture, Science & Nature, Culture & Religion, and Mystery & Conspiracy.

"Even the most intelligent person has gaps in their general knowledge, and we've developed this content as an entertaining yet authoritative resource that people can listen to while exercising, commuting, cooking, working, traveling or just waiting in line," said Olivia Wood, Founder and Managing Director, iMinds. "The Internet has made information infinitely available, but sourcing accurate details on entirely new topics can often be a tiresome task. iMinds solves this problem with a structured, self-contained and digestible knowledge grab. It is the perfect companion for busy MP3 owners who utilize technology to get the most out of life."

Each iMinds track will be priced at USD $0.99 each, or available in collections of six tracks for USD $3.99, twelve tracks for USD $5.99, thirty-six tracks for USD $14.99 or seventy-two tracks for USD $24.99.

About iMinds

iMinds has created a compelling new audio book category, providing eight minute audio overviews on a wide range of general knowledge topics across twelve different categories. iMinds MindTracks are heavily researched and feature a rich production style with top voice-over artists and sound-scapes that engage and entertain listeners as they learn about new topics. iMinds is the perfect general knowledge companion for the time-poor, knowledge-thirsty and savvy MP3 user to brush up their general knowledge on-the-go. iMinds MindTracks are available for download exclusively via Audible, Inc. on Audible.com and The Apple iTunes Store. iMinds is based in Sydney, Australia and launched worldwide in September, 2009.