bTrendie Launches Invitation-Only Shopping Community Featuring Top Brands for Moms and Babies at up to 60% off Retail

NEW YORK, NY--(Marketwire - September 22, 2009) - bTrendie™ www.bTrendie.com, the invitation-only shopping community that offers top brand names for moms and moms-to-be at a significant discount, announced today the public launch of its site. bTrendie is an exclusive members-only shopping destination offering exclusive designer sales lasting 48 - 72 hours. The site features mom-tested and mom-approved merchandise from the most coveted names in women and children's fashion, accessories, bedding and bath, toys and baby gear for moms and their children ages 0-6 years. Top brands including Morgan & Milo, Quinny, Chaiken and Liz Lange Maternity Wear, SkipHop, Sage Creek Organics, Tea Clothing, Phil and Teds, Melissa and Doug, and Peanut Shell are all featured at up to 60% off standard retail prices.

To celebrate its formal launch, bTrendie also announced today that it will give one Quinny Buzz3 stroller away per day for the duration of its official launch week spanning Tuesday through Friday. The giveaway is open to all members and does not require purchase. The inaugural week sales line-up also includes merchandise from Ed Hardy Kids, Morgan & Milo Shoes, and Tea Clothing, followed by Peanut Shell, Silly Souls Shoes, Chaiken Maternity and Glug.

"We are thrilled to announce the formal debut of our site and the exciting line-up of debut week sales and giveaways," said bTrendie Co-Founder Emily Rayson. "We are one stop closer to achieving bTrendie's mission of becoming the go-to shopping destination for savvy moms by offering unrivaled access to coveted women's and children's fashion, toys and lifestyle products at up to 60% off retail."

Bringing the best of online shopping and social media to the site, bTrendie provides an interactive social shopping platform offering a one-stop shop for finding and buying the best mom-tested and approved products available on the market today. bTrendie also features a Chief Shopping Officer Program, a peer review forum that allows moms to review upcoming products and post reviews on bTrendie's blog, their own Mom blog, Facebook and/or Twitter. bTrendie also features a Mompreneur program offering a story-telling and distribution outlet for moms who have created their own mom or baby product.

About bTrendie

bTrendie is a members-only shopping community for moms and moms-to-be that offers limited-time deals on new and hard-to-find designer, brand name, and mom-designed products. bTrendie members experience the thrill of bargain shopping in a sophisticated community of vendors and buyers through daily Sales Events that add excitement, competition and savings to the shopping experience. bTrendie is headquartered in New York and was founded by Mitchell Wolfe, formerly of Kaboose.com, and Emily Rayson. For additional information, please see the website: www.bTrendie.com.

Contact Information: Kendra Boccelli Boccelli & Co. for bTrendie O: 978.499.0844 M: 617.645.3205