The Highly Anticipated MOSCOT Titanium, a New Collection That Marries the Best of MOSCOT Originals With the Latest in Eyewear Technology, Now Available Exclusively at MOSCOT Stores and Online at www.moscot.com

NEW YORK, NY--(Marketwire - September 22, 2009) - Venerable New York City institution, MOSCOT Eyewear and Eyecare since 1915, announces the immediate availability of MOSCOT Titanium for Fall/Winter 2009. The collection will be available exclusively at MOSCOT or online at www.moscot.com. The new collection marries the old school, timeless style of the MOSCOT Originals with ultra lightweight, ultra modern titanium for a look that's truly one of a kind.

The MOSCOT Titanium collection translates the bold, unmistakable look of MOSCOT Originals into a slimmed down, lightweight silhouette -- the same distinctive look and personality of the MOSCOT Originals, only a bit more understated.

"By combining our classic, vintage-inspired styles with the latest in eyewear technology, we've created a unique collection that is both timeless and timely at the same time," said Kenny Moscot, President of MOSCOT. "We've worked hard to produce a classic look that is thoroughly modern -- a whole new take on MOSCOT fans' favorite styles."

The Fall/Winter 2009 MOSCOT Titanium Collection debuts with four MOSCOT Originals favorites -- The Lemtosh, The Nebb, The Miltzen and The Zelig, available in a variety of eye catching new colors. MOSCOT Titanium frames are highly durable and hypoallergenic.

Lemtosh-T -- Available in Matte Black (size medium only) or Matte Brown (size large only). Price = $279.00

Miltzen-T -- Available in Matte Graphite and Satin Antique Gold (size large only). Price = $279.00

Zelig-T -- Available in Matte Graphite (One size only). Price = $279.00

Nebb-T -- Available in Burgundy, Matte Black and Matte Graphite (size large only). Price = $279.00

For more information on new and existing styles, please visit www.moscot.com.

ABOUT MOSCOT

MOSCOT has been a New York City institution for nearly 100 years. Patriarch Hyman Moscot began selling eyeglasses from a pushcart on Manhattan's famed Lower East Side in the early 1900s and the rest, as they say, is history. Today, fourth generation Moscot siblings, Kenny and Dr. Harvey Moscot, run the company, carefully expanding the business while maintaining the spirit of their great grandfather's philosophy with their mission: "To offer the best possible optical experience to our customers and patients by dispensing warmth, courtesy and expertise." MOSCOT's beloved branded eyewear collections, the vintage-inspired MOSCOT Originals, newly-made frames based on styles from the MOSCOT archives from the 1930s, 40, 50s, 60s and 70s that retain the authenticity of the original styles, the MOSCOT Spirit, which remains true to the company's classic downtown identity by mixing elements of the Originals with modern new styling, and MOSCOT Titanium, which marries the old school timeless style of the MOSCOT Originals with ultra lightweight, ultra modern titanium for a look that's truly one of a kind, are sold the world over through specialty boutiques and optical stores and online via the company's website at www.moscot.com. Each MOSCOT store location also stocks thousands frames from a wide variety of well-known eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses. MOSCOT Eyecare, the eye heath services offered at each MOSCOT location, provides patients with comprehensive eye care services -- from routine eye examinations and vision exams for corrective lenses to sophisticated eye health assessments using the latest technology available for a more accurate diagnosis and treatment of a full range of medical eye conditions and maladies.

MEDIA CONTACT

For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact Tim Leopold at Vendeloo Inc., 718.522.9873, or via email at tim@vendeloo.com.

Contact Information: Tim Leopold Vendeloo Inc. 718.522.9873