23/09/2009 New, soothing Serla Herbal Sensitive launched Rounding out a range of specialty tissue products, Metsä Tissue has launched a new, extra-gentle toilet tissue that combines ancient herbal remedies with state-of-the-art environmental performance. Containing vitamin B5, chamomile, sage, fennel, rosemary and witch hazel, the herbal balsam in Serla Herbal Sensitive makes it softer, silkier and extra-soothing on sensitive skin. The three-ply paper is durable and made of recycled fibre. The product has been awarded the prestigious Nordic Swan label. “Serla Herbal Sensitive is a completely new type of product on our tissue shelves. It caters for consumers who value their well-being and demand superior quality and comfort, without sacrificing naturalness and environmental friendliness,” says Brand Director Markus Reivala. Serla Herbal Sensitive is sold in eight-roll packages, priced at 3.70-4.00 euros each. The product has been available at retail outlets across Finland as of September.