BOGOPOD and LA Weekly Launch LAWeeklyDirect.com

WESTLAKE VILLAGE, CA--(Marketwire - September 29, 2009) - Consumers in Los Angeles have a new way to save money at their favorite local businesses as BOGOPOD and LA Weekly today announced the launch of LAWeeklyDirect.com. The free service provides consumer access to exclusive savings and offers from area restaurants, service providers, health and beauty retailers and entertainment attractions by clicking on the "Click & Save" banner on LAWeekly.com or by visiting LAWeeklyDirect.com. Visitors to the sites can print the offers, as well as register to receive bi-weekly email alerts that contain the latest promotions and special offers for popular area businesses.

Los Angeles is the fourth market for BOGOPOD, which also serves consumers in Ventura County and San Fernando Valley, Calif., and is the second area launch with a media partner. BOGOPOD launched the Portland, Ore. market earlier this year with Portland Monthly, the city's largest magazine. LAWeeklyDirect.com launched with special offers from several of the area's popular businesses, including Amoeba Music, Marco's Trattoria & Pizzeria, Michael's Bar & Grill, Spa Luce, and The Winehouse.

"LA Weekly has been a trusted guide to the best of Los Angeles for decades," said Beth Sestanovich, LA Weekly's Group Publisher. "And now, with BOGOPOD, we are not only connecting our readers with great places, we are also helping them find great deals to save money!"

"Entering the Los Angeles market is truly a milestone for our young company, and we look forward to the potential that our partnership with LA Weekly has for our two organizations, as well as the benefits for consumers and local businesses," said Adam Leff, CEO of Reach Pros, Inc., owner and operator of BOGOPOD. "Los Angeles has a business community unlike any in the world. We are very excited to work with LA Weekly to connect more people with their favorite businesses so they can save money at the places they visit and on things they do every day."

BOGOPOD, which stands for Buy-One-Get-One-Plus-Other-Discounts, is a free service for consumers. A vast selection of special offers is combined into a single email that is sent to area residents and businesses every two weeks. People that live and work in Los Angeles can receive the free offers by registering online at LAWeeklyDirect.com, BOGOPOD.com, or at participating local businesses. In addition, consumers can follow BOGOPOD on Twitter, or become a friend or fan on MySpace and Facebook to receive BOGOPOD's special offer alerts. BOGOPOD has already provided consumers with more than 50,000 printed offers for savings at their favorite businesses.

About Reach Pros, Inc. and BOGOPOD™

BOGOPOD's patent pending System is the next generation of direct marketing and loyalty promotions designed specifically for local businesses. Through co-operative bi-weekly emails, an integrated behavioral-based Web site and other social media and marketing channels, BOGOPOD provides consumers with a vast array of special offers and promotions from their favorite local businesses, including many exclusive high value offers not available anywhere else. BOGOPOD technology leverages the latest tools and services to provide local businesses with an effective, measurable way of reaching and developing loyal consumers at a fraction of the cost of traditional local media. For more information, visit www.bogopod.com and www.ReachPros.com.

About LA Weekly

Since 1978, LA Weekly has been decoding Los Angeles for its readers. LA Weekly and LA Weekly.com have found success for over three decades by drawing in our audience with comprehensive, exclusive calendar listings and forward-thinking cultural coverage including blogs and slideshows. We keep our readers loyal with bold community news, political coverage and in-depth feature stories by some of the country's finest writers. LA Weekly has won more awards from the Association of Alternative Newsweeklies than any other paper in the country, and in 2007 was awarded the Pulitzer Prize for criticism by food writer Jonathan Gold.

Contact Information: Media Contact: Kevin Wilson 513-898-1008