Global Marketing and Technology agency LBi launch Barratt Homes' first lifestyle campaign

PRESS RELEASE
Stockholm/Amsterdam, 29 September 2009

This integrated campaign guides first time buyers and growing
families on how to find the house of their dreams with Barratt Homes
(www.barratthomes.co.uk). The campaign highlights helpful homebuying
schemes and their extensive portfolio of properties.

This lifestyle campaign launches on 14th September and is in place to
assist first time buyers and growing families to find and move into
their ideal property with ease. By dispelling current cynicism in the
market, Barratt are showing their customers how they can make moving
into a new home happen. The site demonstrates this through an
animated online journey showing how they understand that their
customers, especially those with young families need more space to
live in.

LBi has developed a website with three targeted landing pages which
demonstrate how Barratt understand what their customers need from a
new home and showcases their extensive portfolio of properties.  LBi
has incorporated more creativity to the Barratt website for this
campaign by producing video animation to convey the campaign message
in a more engaging manner.  The online journey is further enhanced
with cutting edge functionality to ensure the search process is as
simple and efficient as possible.

To support the campaign launch online, LBi has designed and developed
an email marketing campaign for Barratt. This will target different
customer segments, helping Barratt learn more about their customer
base and what to offer them

"Digital is core to the information and research stage of the
purchase cycle when selecting a property and it is critical we
provide a value exchange to the consumer at every point to aid them
in their journey.  It is important for Barratt to connect with
consumers at more than just a product level and that has been central
to our marketing strategy for this campaign, basing our messaging and
creative on lifestyle"
Tom Poynter, Client Partner at LBi

"Digital is the single most important channel for us to reach and
communicate with customers.  In an economic downturn, being able to
help our customers facilitate the move into their perfect home is
imperative and LBi are helping us to harness the Internet to create
real dialogue with customers."
Sam Moore, Head of Digital at Barratt Homes

For further information please contact:
Imogen Thacker, Marketing & PR Assistant, LBi UK
+44 20 7063 6155, imogen.thacker@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About Barratt homes:
Barratt Homes is the UK's best-known house-builder, providing homes
for all sectors of the market.  They are divided into the following
brands -  Barratt Homes offer a range of homes for everyone, David
Wilson Homes are middle range houses predominantly built in the
midlands, Ward Homes are dream homes in Kent and the South East.

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com