01/10/2009 Lambi joins the fight against breast cancer by participating in the Pink Ribbon campaign Lambi joins the fight against breast cancer by participating in the Pink Ribbon campaign, now for the fourth time. Pink Ribbon is an international drive to raise awareness and collect funds for breast cancer research. Lambi's own line of Pink Ribbon products will comprise toilet paper and handkerchiefs, bearing the iconic pink ribbon. The campaign products - all awarded with the Nordic Swan ecolabel - will be available from well-stocked retailers through October in the Nordic countries and Estonia, and part of the proceeds from sales will go towards breast cancer research. Deepening its involvement in the campaign this year, Lambi is organizing a charity treasure hunt in Helsinki, Oslo and Stockholm. The Pink Ribbon treasure hunt is being organized in collaboration with country-specific radio stations, which will give clues for the treasure hunt on their talk shows. “Contestants have three hours to interpret clues and find toy lambs hidden at several locations around the three cities. In Helsinki, where the event will take place on October 3rd, the winners will be awarded a 1000 euro gift voucher for a luxury spa treatment, and tickets to Pink's sold-out Helsinki concert will be raffled among the runners-up. The event was a great success in Stockholm, so we naturally have high expectations for Helsinki and Oslo, too,” says Regional Marketing Manager Thomas Lindström. All proceeds from the event will go directly towards breast cancer research and prevention. “We believe that together we can do even more to support the Pink Ribbon campaign and breast cancer research. Everyone can join in and do their bit for this important cause while having fun, simply by participating,” comments Lambi's Brand Director Anna Jenkins